The Six Signs of Predictability
Robin Dreeke
Learn to predict human behavior with this six-sign system from a former FBI agent. Discover how to identify trustworthy individuals, build strong alliances, and protect yourself from manipulators in both personal and professional settings. Gain the power to make informed decisions and create a more secure and successful future.
The Sleep Prescription
Aric A. Prather
A practical guide to improving your sleep and enhancing your life. Dr. Prather offers a set of transformative and doable changes in sleep habits that can make you healthier, happier, and more productive. Learn how to harness your body's natural sleep rhythms and overcome obstacles to achieve restful, restorative sleep.
The Smarter Screen
Shlomo Benartzi
In The Smarter Screen, Shlomo Benartzi reveals how screens can be designed to make us smarter. It offers behavioral solutions and practical tools to improve our digital lives, showing how the same technological trends that lead to poor choices can be turned into powerful digital opportunities. Learn how to boost the quality of your digital decisions, see better, learn more, and regret less.
The Social Animal
David Brooks
An exploration of the unconscious mind and its profound influence on our decisions, relationships, and overall well-being. Through the story of two fictional characters, Harold and Erica, the book synthesizes findings from various fields to illuminate the hidden forces that shape our character, social skills, and ultimately, our success and happiness.
The Sonic Boom
Joel Beckerman
Explore the hidden power of sound and how it shapes our perceptions, emotions, and decisions. From the sizzle of fajitas to the iconic sounds of brands like Apple and Disney, discover how strategic sonic branding can transform businesses and enhance everyday life. Learn to harness the power of sound to create memorable experiences and connect with audiences on a deeper level.
The Storytelling Animal
Jonathan Gottschall
An exploration of the human addiction to stories, drawing on insights from biology, psychology, and neuroscience to understand why we crave narratives and how they shape our beliefs, behaviors, and cultures. It delves into the deep patterns in children's make-believe, the power of fiction to modify culture and history, and the mysterious nature of dreams, ultimately asking: How did we become the storytelling animal?
The Stuff of Thought
Steven Pinker
A fascinating exploration of how language shapes our thoughts and perceptions of the world. Steven Pinker delves into the intricacies of semantics and pragmatics, revealing how our words reflect our understanding of reality, emotions, and social relationships. From the billion-dollar debate over the meaning of 'event' to the hidden metaphors embedded in our everyday speech, this book offers a captivating glimpse into the human mind.
The Suggestible Brain
Amir Raz
Explore the fascinating science of suggestion and how it shapes our realities. From the power of placebos to the influence of social contexts, discover how our brains are wired for suggestibility and how we can harness this knowledge to improve our lives and protect ourselves from manipulation.