New Sales. Simplified.
Mike Weinberg
New Sales. Simplified. is your essential guide to mastering the art of prospecting and new business development. Sales expert Mike Weinberg offers a fresh, no-nonsense approach to help salespeople and leaders achieve their goals by focusing on the fundamentals. Discover practical techniques and actionable strategies to conquer the challenges of today's sales landscape and drive consistent results.
Newsjacking
David Meerman Scott
Learn how to inject your ideas into breaking news stories and generate tons of media coverage. This book provides a guide to gaining attention by harnessing the power of real-time news and teaches you how to newsjack effectively.
Objections
Jeb Blount
Unlock the secrets to overcoming objections and closing more deals with this comprehensive guide. Master the art and science of getting past 'no' and transform resistance into revenue. Learn proven frameworks and techniques to handle any objection with confidence and turn potential roadblocks into stepping stones to success.
Ogilvy on Advertising
David Ogilvy
A comprehensive guide to the world of advertising from the legendary David Ogilvy. This book offers invaluable insights into creating effective campaigns, understanding consumer behavior, and building strong brand images. A must-read for anyone looking to succeed in the advertising industry.
Paid Attention
Faris Yakob
In 'Paid Attention,' Faris Yakob explores the evolving landscape of advertising in the digital age. He delves into how brands can capture and maintain attention in a world of infinite content, examining the intersection of communication theory, neuroscience, and cultural trends. This book offers a fresh perspective on strategy, creativity, and the future of advertising, challenging traditional models and providing actionable insights for marketers and advertisers alike.
Permission Marketing
Seth Godin
Discover how to transform strangers into friends and friends into customers with Permission Marketing. In this groundbreaking book, Seth Godin challenges traditional advertising methods and introduces a new vision for marketing in the networked world. Learn how to gain customer attention and build lasting relationships in an increasingly noisy marketplace.
Personality Not Included
Rohit Bhargava
In a world where consumers crave authenticity, 'Personality Not Included' explores why companies lose their unique voice and how brands can rediscover it. Learn how to inject personality into your brand, build genuine connections with customers, and stand out in a crowded marketplace. Discover the secrets to inspiring loyalty and transforming your business from ordinary to iconic.
Persuasive Copywriting
Andy Maslen
Unlock the secrets to writing compelling copy that taps into human nature and drives business success. Persuasive Copywriting provides practical ideas and science-based strategies to craft authentic, response-getting copy. Learn how to harness the power of emotion, connect with your audience, and master the art of persuasive writing.