Duct Tape Marketing
John Jantsch
Discover the secrets to effective small business marketing with Duct Tape Marketing. This practical guide provides a step-by-step system for turning prospects into loyal customers and building a thriving business. Learn how to define your ideal client, create a compelling marketing message, and implement strategies that drive results.
Eating the Big Fish
Adam Morgan
Updated and revised, this second edition explores how Challenger brands compete with bigger brands by redefining consumer choice criteria. Adam Morgan presents effective marketing tactics used by Challenger brands to increase their profile and market share, offering practical advice and examples for brands with smaller budgets.
Elite Sales Strategies
Anthony Iannarino
Discover the secrets to elite sales performance with Anthony Iannarino's guide to becoming 'One-Up.' Learn how to create value, offer insightful advice, and guide your clients to better decisions and results. This book provides practical strategies and tactics to transform your sales approach and become a trusted advisor.
Email Marketing Demystified
Matthew Paulson
Email Marketing Demystified provides a step-by-step guide for any business to leverage the power of email marketing. Learn how to build a massive mailing list, write copy that converts, and generate more sales. Discover the strategies and tactics to grow your business rapidly through the power of email marketing.
Epic Content Marketing
Joe Pulizzi
Discover how to break through the clutter and win more customers by marketing less. This book provides a roadmap for creating and distributing valuable content that attracts, acquires, and engages a target audience, ultimately driving profitable customer action.
Evergreen
Noah Fleming
Discover how to cultivate enduring customer loyalty and create a thriving, evergreen business. This book provides timeless principles and practical tools to build strong customer relationships, increase profits, and ensure long-term success.
Everybody Writes
Ann Handley
A guide to better writing and content creation for marketers and anyone who communicates online. It emphasizes clear, empathetic, and useful content, offering practical advice and rules for improving writing skills and creating engaging content.
F#ck Content Marketing
Randy Frisch
Discover how to create personalized content experiences that resonate with your audience and drive results. This book challenges traditional content marketing approaches and offers a framework for engaging customers through tailored content journeys.