Hook Point
Brendan Kane
In a world of constant distractions, learn how to capture attention in just three seconds. Hook Point provides the tools and strategies to stand out, build a compelling brand, and achieve lasting success in the digital age. Discover how to cut through the noise and make your message heard.
How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
Adele Revella
Discover how to understand your customers' expectations, align your marketing strategies, and win more business. This book provides insights into buyer personas and how they can transform your marketing and business by ensuring you market using the voice of your buyer.
It's Not the Size of the Data—It's How You Use It
Koen Pauwels
Discover how to leverage data analytics and dashboards to make smarter marketing decisions. This book provides a comprehensive guide to developing, using, and renovating marketing analytics dashboards, helping you bridge the gap between big data and actionable insights. Learn how to drive your company forward with data-driven strategies and achieve measurable results.
Marketing 5.0
Philip Kotler
Explore how to leverage technology to enhance marketing strategies and create value across the customer journey. Discover the five components of Marketing 5.0 and how they can be applied to drive business success in the digital age.
Marketing Artificial Intelligence
Paul Roetzer
An essential guide for next-gen marketers that makes AI approachable and actionable. Discover how AI will impact brands, alter consumer expectations, and transform marketing programs. Learn to leverage AI to accelerate revenue growth, create personalized consumer experiences at scale, and drive costs down.
Marketing Strategy
Jenna Tiffany
A comprehensive guide to marketing strategy, from definitions to implementation and analysis. Learn how to create effective marketing strategies, avoid common pitfalls, and achieve your business goals. This book provides practical, real-life aid for its readers. It will give you the tools, the techniques and the structures you’ll need to create a marketing strategy for every business.
Neuromarketing
Patrick Renvoisé
Discover the groundbreaking approach to sales and marketing that taps into the power of the "old brain" to influence consumer decisions. Learn how to craft compelling messages, understand customer pain points, and boost your selling effectiveness using the latest findings in neuroscience.
Newsjacking
David Meerman Scott
Learn how to inject your ideas into breaking news stories and generate tons of media coverage. This book provides a guide to gaining attention by harnessing the power of real-time news and teaches you how to newsjack effectively.