ROI in Marketing
Jack Phillips
Unlock the secrets to measuring and improving the value of your marketing efforts with ROI in Marketing. This book provides a step-by-step guide to calculating the impact and financial ROI of any marketing program, initiative, campaign, or event. Learn how to forecast ROI, design for success, and communicate results to key stakeholders. Discover a proven methodology used by top organizations worldwide to drive value and optimize marketing investments.
See You on the Internet
Avery Swartz
A comprehensive and accessible guide to digital marketing for entrepreneurs and small business owners. This book provides a framework for planning, executing, and measuring digital marketing efforts, helping readers navigate the complexities of the online world and achieve their business goals.
Selling the Invisible
Harry Beckwith
An insightful guide to marketing services in an increasingly intangible world. This book delves into the unique challenges of selling services, emphasizing the importance of service quality, customer relationships, and innovative thinking to stand out in a competitive landscape. Discover how to transform your approach to marketing and thrive in the modern economy.
SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing Strategies Expanded & Updated
Adam Clarke
Learn the ins and outs of Search Engine Optimization (SEO) with this updated guide for 2016. Discover smart internet marketing strategies to boost your website's ranking, drive traffic, and grow your business. Whether you're a beginner or an experienced marketer, this book provides the knowledge and tools you need to succeed in the ever-evolving world of SEO.
Small Data
Martin Lindstrom
In a world obsessed with Big Data, Martin Lindstrom shows how small clues can uncover huge trends. By observing people's habits and behaviors in their natural environments, Lindstrom reveals the hidden desires that drive consumer behavior and offers insights into building successful brands and businesses.
Targeted
Mike Smith
Explore the dynamic world of digital advertising and how technology is transforming the way companies connect with consumers. From search engine marketing to real-time bidding, discover the innovations and strategies shaping the future of advertising.
The 22 Immutable Laws of Branding
Al Ries
Discover the fundamental principles that drive successful branding in the marketplace. From expansion and contraction to publicity and advertising, this book unveils the immutable laws that can make or break a brand. Learn how to build a powerful brand in the mind of the prospect and navigate the ever-changing landscape of marketing.
The Art of Social Media
Guy Kawasaki
Unlock the secrets to social media success with expert tips and strategies from Guy Kawasaki and Peg Fitzpatrick. Learn how to optimize your profile, create engaging content, and build a powerful online presence to achieve your business goals.