Predictable Revenue
Aaron Ross
Discover the secrets to building a sales machine that generates predictable revenue. Learn from the $100 million best practices of Salesforce.com and transform your business into a lead-generating powerhouse. This book provides actionable strategies and insights to help executives and sales organizations achieve consistent growth and financial success.
Quantum Marketing
Raja Rajamannar
Explore the future of marketing in a world of unprecedented technological disruption. Quantum Marketing provides a roadmap for marketers to navigate the Fifth Paradigm, master new technologies, and drive business results in an ever-changing landscape. Discover how to reinvent your marketing approach and thrive in the age of AI, augmented reality, and hyper-connected consumers.
Rocket
Michael J. Silverstein
Rocket is your guide to understanding the physics of growth. It tells 16 stories about entrepreneurs in the retail, consumer packaged goods, and travel sectors who have done precisely this. They are stories of love and emotional connections. These entrepreneurs focused on their core consumers. They vowed to understand those consumers’ hopes, dreams, and wishes. By doing this, they created businesses that have grown to be worth billions of dollars.
ROI in Marketing
Jack Phillips
Unlock the secrets to measuring and improving the value of your marketing efforts with ROI in Marketing. This book provides a step-by-step guide to calculating the impact and financial ROI of any marketing program, initiative, campaign, or event. Learn how to forecast ROI, design for success, and communicate results to key stakeholders. Discover a proven methodology used by top organizations worldwide to drive value and optimize marketing investments.
Sales Pitch
April Dunford
Unlock the secrets to crafting a compelling sales pitch that resonates with customers and drives results. Learn how to build a narrative that positions your product as the obvious choice, fosters trust, and empowers buyers to make confident decisions. Transform your sales approach and win more business by helping customers buy.
See You on the Internet
Avery Swartz
A comprehensive and accessible guide to digital marketing for entrepreneurs and small business owners. This book provides a framework for planning, executing, and measuring digital marketing efforts, helping readers navigate the complexities of the online world and achieve their business goals.
Selling the Invisible
Harry Beckwith
An insightful guide to marketing services in an increasingly intangible world. This book delves into the unique challenges of selling services, emphasizing the importance of service quality, customer relationships, and innovative thinking to stand out in a competitive landscape. Discover how to transform your approach to marketing and thrive in the modern economy.
SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing Strategies Expanded & Updated
Adam Clarke
Learn the ins and outs of Search Engine Optimization (SEO) with this updated guide for 2016. Discover smart internet marketing strategies to boost your website's ranking, drive traffic, and grow your business. Whether you're a beginner or an experienced marketer, this book provides the knowledge and tools you need to succeed in the ever-evolving world of SEO.