The Revenue Growth Habit
Alex Goldfayn
Discover the simple yet powerful techniques to grow your business by 15% in just 15 minutes a day. This book provides a step-by-step guide to developing a revenue growth habit, focusing on mindset shifts and practical strategies that can be implemented quickly and easily. Learn how to communicate your value effectively, leverage customer testimonials, and create consistent marketing efforts to drive sustainable growth.
The Thank You Economy
Gary Vaynerchuk
In The Thank You Economy, Gary Vaynerchuk argues that businesses must return to old-fashioned values like caring and building strong relationships with customers to succeed in the age of social media. He illustrates how companies can leverage social media to foster customer loyalty and drive financial gains by prioritizing customer experience and authentic engagement.
You Should Test That!
Chris Goward
Discover how strategic marketing optimization can transform your business and dramatically increase profits. Learn the processes, frameworks, and tactics used by top companies to improve their marketing and business results through scientific testing and gain key insights about your customers that can impact your entire organization.
YouthNation
Matt Britton
Explore the phenomenon of YouthNation and how it's disrupting business, culture, and politics. Discover how brands can connect with this influential group of young consumers and build lasting relationships in today's rapidly changing marketplace. Learn the key principles of YouthNation and future-fit your business for long-term success.
Zombie Loyalists
Peter Shankman
Learn how to cultivate a loyal customer base that acts as brand advocates, driving growth and revenue. Discover the secrets to creating exceptional customer experiences and turning customers into 'Zombie Loyalists' who are passionate about your business and eager to spread the word.
All Marketers Are Liars
Seth Godin
Explore the art of storytelling in marketing with Seth Godin's 'All Marketers Are Liars.' Discover how successful brands craft authentic narratives that resonate with consumers' worldviews, build trust, and drive sales. Learn to create your own compelling stories that captivate audiences and set your brand apart.
Building a StoryBrand
Donald Miller
Discover the power of story to transform your business! Building a StoryBrand offers a seven-part framework that will change the way you talk about your business and perhaps the way you do business. Clarify your message so customers will listen and watch your company grow.
Contagious
Jonah Berger
Explore the science behind why certain products, ideas, and behaviors become popular. Discover the six key STEPPS that drive contagiousness and learn how to make your own products and ideas more likely to spread through word of mouth and social influence.