Connected CRM
David S. Williams
Connected CRM explores how businesses can implement a data-driven, customer-centric strategy to achieve sustainable competitive advantage. It delves into the macro trends shaping the future of CRM and provides a framework for enterprise implementation, offering insights into gaining executive sponsorship, developing customer strategies, and defining measurement platforms.
Content Rules
Ann Handley
Content Rules is a guide to creating engaging content that attracts customers and drives business growth. It provides practical advice and real-world examples for crafting killer blogs, podcasts, videos, ebooks, webinars, and more. Learn how to tell compelling stories, build a loyal audience, and ignite your business with the power of content.
Conversations That Sell
Nancy Bleeke
In 'Conversations That Sell,' Nancy Bleeke unveils the secrets to collaborative selling, emphasizing genuine connections and mutual wins. Discover how to transform your sales approach, build trust, and make every conversation count in today's transparent business world. Learn to be a valuable resource, understand your customer's needs, and become an indispensable part of their solution.
Curate This!
Steven Rosenbaum
In a world drowning in information, curation is the life raft. Steven Rosenbaum, a leading thinker on the topic, provides a practical guide to content curation, offering a blueprint for navigating information overload and turning ideas into action. Discover how to find, filter, and contextualize content to become a trusted voice in the digital age.
Customer WinBack
Jill Griffin
Discover how to win back lost customers and keep them loyal. This book provides strategies and techniques for understanding customer defection, implementing win-back programs, and building customer loyalty to ensure long-term success.
Digital Marketing Strategy
Simon Kingsnorth
A comprehensive guide to developing and implementing a successful digital marketing strategy. This book provides a step-by-step approach to understanding digital marketing, aligning it with business goals, and leveraging various digital channels for optimal results. Learn how to create a client-centric strategy, measure performance, and adapt to the ever-evolving digital landscape.
Duct Tape Marketing
John Jantsch
Discover the secrets to effective small business marketing with Duct Tape Marketing. This practical guide provides a step-by-step system for turning prospects into loyal customers and building a thriving business. Learn how to define your ideal client, create a compelling marketing message, and implement strategies that drive results.
Eating the Big Fish
Adam Morgan
Updated and revised, this second edition explores how Challenger brands compete with bigger brands by redefining consumer choice criteria. Adam Morgan presents effective marketing tactics used by Challenger brands to increase their profile and market share, offering practical advice and examples for brands with smaller budgets.