Branding Between the Ears
Sandeep Dayal
Explore the groundbreaking approach of cognitive branding and discover how brain science can revolutionize the way you connect with consumers. 'Branding Between the Ears' provides a blueprint for designing epic brands by understanding the conscious and subconscious keys that unlock sensations, experiences, and fantasies in the minds of your target audience.
China's Super Consumers
Savio Chan
Explore the rise of China's super consumers and how they are changing the world. This book delves into the history, culture, and mindset of Chinese consumers, offering insights into what motivates them, how they buy, and what it means for businesses worldwide. Discover the strategies and stories of successful companies engaging with this dynamic market and learn how to navigate the complexities of selling to China's burgeoning consumer class.
Connected CRM
David S. Williams
Connected CRM explores how businesses can implement a data-driven, customer-centric strategy to achieve sustainable competitive advantage. It delves into the macro trends shaping the future of CRM and provides a framework for enterprise implementation, offering insights into gaining executive sponsorship, developing customer strategies, and defining measurement platforms.
Content Rules
Ann Handley
Content Rules is a guide to creating engaging content that attracts customers and drives business growth. It provides practical advice and real-world examples for crafting killer blogs, podcasts, videos, ebooks, webinars, and more. Learn how to tell compelling stories, build a loyal audience, and ignite your business with the power of content.
Conversations That Sell
Nancy Bleeke
In 'Conversations That Sell,' Nancy Bleeke unveils the secrets to collaborative selling, emphasizing genuine connections and mutual wins. Discover how to transform your sales approach, build trust, and make every conversation count in today's transparent business world. Learn to be a valuable resource, understand your customer's needs, and become an indispensable part of their solution.
Curate This!
Steven Rosenbaum
In a world drowning in information, curation is the life raft. Steven Rosenbaum, a leading thinker on the topic, provides a practical guide to content curation, offering a blueprint for navigating information overload and turning ideas into action. Discover how to find, filter, and contextualize content to become a trusted voice in the digital age.
Customer WinBack
Jill Griffin
Discover how to win back lost customers and keep them loyal. This book provides strategies and techniques for understanding customer defection, implementing win-back programs, and building customer loyalty to ensure long-term success.
Digital Marketing Strategy
Simon Kingsnorth
A comprehensive guide to developing and implementing a successful digital marketing strategy. This book provides a step-by-step approach to understanding digital marketing, aligning it with business goals, and leveraging various digital channels for optimal results. Learn how to create a client-centric strategy, measure performance, and adapt to the ever-evolving digital landscape.