Follow Up and Close the Sale
Jeff Shore
In "Follow Up and Close the Sale," Jeff Shore provides a comprehensive guide to mastering the art of sales follow-up. He emphasizes the importance of building trust relationships and providing exceptional service to customers. Shore offers practical strategies and techniques to improve follow-up efforts, shorten the buying cycle, and achieve greater sales success. This book is a must-read for sales professionals looking to stand out from the competition and reach their full potential.
Free Prize Inside!
Seth Godin
In "Free Prize Inside!", Seth Godin challenges conventional marketing wisdom and urges businesses to focus on creating remarkable products and services that are worth talking about. He argues that in an era of overwhelming noise and clutter, the key to success lies in building innovation into the product itself, rather than relying on traditional advertising methods. Discover how to make your product a 'Purple Cow' and stand out in a crowded marketplace.
Frenemies
Ken Auletta
A deep dive into the tumultuous world of advertising and marketing, exploring the disruptions, challenges, and frenemies shaping the industry. From the rise of digital platforms to the anxieties of clients and agencies, this book uncovers the power struggles and economic forces at play in the battle for consumer attention.
Global Content Marketing
Pam Didner
Global Content Marketing provides strategies and knowledge needed to scale your content globally. It shares the process of using content as a marketing mechanism to grow your business by expanding to audiences outside of your countries, regardless of the size of your company.
Good Works! Marketing and Corporate Social Initiatives That Build a Better World...and the Bottom Line
Philip Kotler
Explore how companies can simultaneously build a better world and improve their bottom line through effective marketing and corporate social initiatives. This book provides a practical guide for executives, offering insights and recommendations for creating successful programs that benefit both the company and the community.
Hook Point
Brendan Kane
In a world of constant distractions, learn how to capture attention in just three seconds. Hook Point provides the tools and strategies to stand out, build a compelling brand, and achieve lasting success in the digital age. Discover how to cut through the noise and make your message heard.
How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
Adele Revella
Discover how to understand your customers' expectations, align your marketing strategies, and win more business. This book provides insights into buyer personas and how they can transform your marketing and business by ensuring you market using the voice of your buyer.
It's Not the Size of the Data—It's How You Use It
Koen Pauwels
Discover how to leverage data analytics and dashboards to make smarter marketing decisions. This book provides a comprehensive guide to developing, using, and renovating marketing analytics dashboards, helping you bridge the gap between big data and actionable insights. Learn how to drive your company forward with data-driven strategies and achieve measurable results.