The Brand Gap
Marty Neumeier
Discover how to bridge the gap between business strategy and design with this whiteboard overview of branding. Learn how to build a charismatic brand by mastering the five disciplines of branding and understanding the importance of differentiation, collaboration, innovation, validation, and cultivation. A must-read for anyone looking to create a lasting and impactful brand.
The Dragonfly Effect
Jennifer Aaker
Discover how to harness the power of social media for social good. The Dragonfly Effect provides a framework to show you how to translate your passion into a powerful story and tell it in a way that generates contagious energy, so that your audience reflects on your tweet, blog post, or email, long after they leave their computers.
The End of Marketing
Carlos Gil
In 'The End of Marketing,' Carlos Gil unveils a groundbreaking strategy for building a loyal community in today's dynamic digital landscape. Discover how to humanize your brand, leverage social media, and harness the power of AI to connect with your audience on a deeper level. A must-read for entrepreneurs and marketers seeking to thrive in the new era of marketing.
The Fortune Cookie Principle
Bernadette Jiwa
Discover the secret to spreading ideas and building a successful brand with 'The Fortune Cookie Principle.' Learn how to create a compelling brand story that connects with customers on an emotional level, drives loyalty, and powers profits. This book provides a framework and communication strategy consisting of twenty keys that enable you to begin telling your brand’s story from the inside out.
The Gen Z Frequency
Gregg L Witt
Explore how brands can authentically connect with Gen Z. This book provides actionable strategies and insights into understanding and engaging with this emerging generation, covering topics such as youth culture, marketing, community building, and social media.
The Impact Equation
Chris Brogan
In "The Impact Equation," Chris Brogan and Julien Smith explore how to build ideas, move them through a platform, and create a strong human element around those ideas so people actually care about their participation. This book provides a framework for understanding how to make a lasting impact in a world saturated with noise, offering insights into building a community and achieving meaningful results.
The Post-Truth Business
Sean Pillot de Chenecey
In a world of fake news and eroding trust, The Post-Truth Business offers a crucial guide for brands seeking to rebuild authenticity. It explores the impact of misinformation, privacy concerns, and the need for meaningful connections, providing a manifesto for businesses to navigate the post-truth landscape and cultivate lasting consumer relationships.
The Referral Engine
John Jantsch
Unlock the power of referrals and transform your business into a self-marketing machine. Learn how to build a system that generates a consistent flow of high-quality leads and turns satisfied customers into enthusiastic advocates. Discover the secrets to creating a remarkable customer experience that people can't help but talk about.