Lean AI
Lomit Patel
Discover how innovative startups are leveraging Artificial Intelligence (AI) and automation to achieve unprecedented growth and customer acquisition. This book provides a pragmatic roadmap, rooted in Lean Startup principles, for optimizing marketing strategies, understanding key metrics, and building 'intelligent machines' to process customer data. It explores the symbiotic relationship between human teams and AI, offering actionable insights to manage complexity, reduce risk, and drive hyper-efficient, data-driven growth in the competitive digital landscape.
Obviously Awesome
April Dunford
Struggling to make your product stand out in a crowded market? 'Obviously Awesome' provides a step-by-step guide to product positioning, helping you define how you are the best at something a defined market cares a lot about. Learn how to connect with customers, shorten sales cycles, and grow revenue by making your product 'obviously awesome'.
Make It All About Them
Nadine Keller
Uncover the secrets to winning high-stakes sales by shifting your focus from what you sell to what your clients truly need. This book provides a comprehensive guide to crafting compelling, client-centric sales presentations, emphasizing the power of storytelling, strategic communication, and understanding audience dynamics. Learn to differentiate your offering, connect emotionally with buyers, and transform every interaction into a memorable experience that closes deals.
Marketing Management 16th Edition
Philip Kotler
This 16th edition of "Marketing Management" is a comprehensive and authoritative guide for managers and students navigating the complexities of modern marketing. Building on classic concepts, it has been thoroughly updated to address new market realities, including globalization, technology, e-commerce, social media, data analytics, and corporate social responsibility. The book provides a solid academic grounding with theoretical frameworks, models, and practical tools, enabling readers to develop successful marketing strategies, understand consumer and business markets, design value propositions, manage brands, optimize pricing, and effectively communicate and deliver value in a rapidly evolving business environment.
The 22 Immutable Laws of Marketing
Al Ries
Discover the fundamental principles that govern success and failure in the marketplace. This book unveils 22 immutable laws of marketing, offering invaluable insights for anyone looking to avoid costly mistakes and build a winning brand. Learn how to navigate the battle of perceptions and create a lasting impact on your target audience.
Positioning
Al Ries
In the battle for your mind, how do you position your product, service, or even yourself for success? This book explores the concept of positioning in an overcommunicated society, offering strategies to cut through the noise and make a lasting impression on your target audience. Learn how to differentiate yourself, own a word in the mind, and restructure perceptions to achieve your desired position.