You Should Test That!
Chris Goward
Discover how strategic marketing optimization can transform your business and dramatically increase profits. Learn the processes, frameworks, and tactics used by top companies to improve their marketing and business results through scientific testing and gain key insights about your customers that can impact your entire organization.
YouthNation
Matt Britton
Explore the phenomenon of YouthNation and how it's disrupting business, culture, and politics. Discover how brands can connect with this influential group of young consumers and build lasting relationships in today's rapidly changing marketplace. Learn the key principles of YouthNation and future-fit your business for long-term success.
Zombie Loyalists
Peter Shankman
Learn how to cultivate a loyal customer base that acts as brand advocates, driving growth and revenue. Discover the secrets to creating exceptional customer experiences and turning customers into 'Zombie Loyalists' who are passionate about your business and eager to spread the word.
All Marketers Are Liars
Seth Godin
Explore the art of storytelling in marketing with Seth Godin's 'All Marketers Are Liars.' Discover how successful brands craft authentic narratives that resonate with consumers' worldviews, build trust, and drive sales. Learn to create your own compelling stories that captivate audiences and set your brand apart.
Building a StoryBrand
Donald Miller
Discover the power of story to transform your business! Building a StoryBrand offers a seven-part framework that will change the way you talk about your business and perhaps the way you do business. Clarify your message so customers will listen and watch your company grow.
Contagious
Jonah Berger
Explore the science behind why certain products, ideas, and behaviors become popular. Discover the six key STEPPS that drive contagiousness and learn how to make your own products and ideas more likely to spread through word of mouth and social influence.
Hit Makers
Derek Thompson
Why do some products capture the cultural zeitgeist while others fail? "Hit Makers" dissects the secret science behind what we like, exploring the psychology of why people like what they like, the social networks through which ideas spread, and the economics of cultural markets. Discover how to engineer hits and understand the forces that shape our tastes in music, movies, television, books, and more.
The Challenger Sale
Matthew Dixon
An examination of sales and marketing strategy. This book challenges conventional wisdom, asserting that relationship-based selling is declining in effectiveness and introduces a new model for high performance in complex sales environments.