Buyology
Martin Lindstrom
A fascinating exploration into the subconscious thoughts, feelings, and desires that drive our purchasing decisions. Based on a groundbreaking neuromarketing study, this book uncovers the hidden truths behind how branding and marketing messages work on the human brain, revealing why we buy what we buy.
Your First 1000 Copies
Tim Grahl
A step-by-step guide for authors on how to market their books and build a platform to connect with readers, focusing on strategies to sell the first 1000 copies and establish long-term connections.
One Million Followers
Brendan Kane
Discover the secrets to building a massive social media following in just 30 days! Brendan Kane, a digital strategist who has worked with celebrities and Fortune 500 companies, shares his proven techniques for gaining one million followers and leveraging that influence for business and personal success. Learn how to create engaging content, target your audience, and use social media to achieve your dreams.
Obviously Awesome
April Dunford
Struggling to make your product stand out in a crowded market? 'Obviously Awesome' provides a step-by-step guide to product positioning, helping you define how you are the best at something a defined market cares a lot about. Learn how to connect with customers, shorten sales cycles, and grow revenue by making your product 'obviously awesome'.
This Is Marketing
Seth Godin
A guide to effective marketing in the modern age, emphasizing empathy, service, and making a change in the world. It challenges traditional marketing approaches and focuses on understanding customers' worldviews and desires to build trust and create meaningful connections.
Gap Selling
Keenan
Gap Selling is about making your life easier. It’s about helping you understand that selling isn’t as hard as we’ve been led to believe. Selling shouldn’t be fraught with countless lost deals, fruitless price negotiations, prospects going dark, people ignoring your emails, and unpredictable sales pipelines. It’s only like that when you’re doing it wrong. When you’re doing it right, selling is fluid, predictable, and efficient. This book is about helping you get there.
Get Different
Mike Michalowicz
Discover how to make your business unignorable in a crowded market. This book provides a framework for creating marketing that stands out, attracts attention, and drives results, helping you to eradicate entrepreneurial poverty and achieve lasting success.
Growth Hacker Marketing
Ryan Holiday
Growth Hacker Marketing is a primer on the future of PR, marketing, and advertising. It introduces the concept of growth hacking, a new approach to marketing that focuses on testable, trackable, and scalable strategies to achieve rapid growth. Learn how to build a self-perpetuating marketing machine and reach millions with limited resources.