ROI in Marketing
Jack Phillips
Unlock the secrets to measuring and improving the value of your marketing efforts with ROI in Marketing. This book provides a step-by-step guide to calculating the impact and financial ROI of any marketing program, initiative, campaign, or event. Learn how to forecast ROI, design for success, and communicate results to key stakeholders. Discover a proven methodology used by top organizations worldwide to drive value and optimize marketing investments.
Sales Management. Simplified.
Mike Weinberg
Unlock the secrets to building a high-performance sales team with this straightforward guide. Discover the blunt truths about why sales organizations fail and learn a simple, actionable framework for achieving dramatic and lasting sales performance improvement. Perfect for sales managers and senior executives ready to transform their teams.
Sam Walton
Sam Walton
An autobiography of Sam Walton, the founder of Walmart, detailing his life, business strategies, and the principles that led to the success of Walmart. It offers insights into his entrepreneurial spirit, his approach to business, and the values that guided him.
Savage Inequalities
Jonathan Kozol
A harrowing exploration of the disparities in American education, revealing the stark inequalities faced by children in underfunded and segregated schools. Kozol's powerful narrative exposes the devastating impact of these inequalities on the lives and futures of countless students, challenging readers to confront the urgent need for educational reform.
Saving Face
Maya Hu-Chan
Saving Face explores the concept of 'face' as a universal social currency that impacts relationships in business, family, and politics. It provides guidance on how to build trust, avoid misunderstandings, and preserve dignity in interactions, offering practical tools and real-life examples for leaders and individuals seeking to improve their communication and build stronger, more authentic partnerships across diverse backgrounds.
Scale for Success
Jan Cavelle
Scale for Success collates many lifetimes’ worth of insights, shortcuts and wisdom. It shares the stories and solutions, creating a practical guide for business at any stage. This book will inspire you on those days when you find yourself struggling.
Scaling Smart
Rich Fettke
Transform your business from a time-sucking monster into a well-oiled, income-generating machine. Learn how to create sustainable, passive income by building a business that can run on autopilot while still making a difference in the world. Discover the secrets to scaling smart and achieving business freedom.
See Beyond the Numbers
Gregory Crabtree
Unlock the secrets to business success with this guide to strategic clarity. Learn how to see beyond the financial statements and make informed decisions that drive profitability and growth. From understanding owner's salary to mastering cash flow, this book provides practical advice and real-world examples to help you achieve your business goals.