Permission Marketing
Seth Godin
Discover how to transform strangers into friends and friends into customers with Permission Marketing. In this groundbreaking book, Seth Godin challenges traditional advertising methods and introduces a new vision for marketing in the networked world. Learn how to gain customer attention and build lasting relationships in an increasingly noisy marketplace.
Personal Kanban
Jim Benson
Discover Personal Kanban, a simple yet powerful system for visualizing your work and navigating life's complexities. Learn how to manage tasks, prioritize effectively, and achieve a better balance between professional and personal goals. This book offers practical tools and insights to help you gain control, reduce stress, and live with purpose.
Personality Not Included
Rohit Bhargava
In a world where consumers crave authenticity, 'Personality Not Included' explores why companies lose their unique voice and how brands can rediscover it. Learn how to inject personality into your brand, build genuine connections with customers, and stand out in a crowded marketplace. Discover the secrets to inspiring loyalty and transforming your business from ordinary to iconic.
Persuasive Copywriting
Andy Maslen
Unlock the secrets to writing compelling copy that taps into human nature and drives business success. Persuasive Copywriting provides practical ideas and science-based strategies to craft authentic, response-getting copy. Learn how to harness the power of emotion, connect with your audience, and master the art of persuasive writing.
Pivot: The Only Move That Matters Is Your Next One
Jenny Blake
In today's rapidly changing world, the ability to adapt and evolve your career is more critical than ever. Pivot offers a practical, step-by-step method for making purposeful career shifts, leveraging your existing strengths to explore new opportunities and create a fulfilling professional life. Learn how to navigate uncertainty, embrace change, and take control of your career destiny.
Pivot or Die
Gary Shapiro
Explore the art of pivoting with insights from Gary Shapiro, CEO of the Consumer Technology Association. Discover how successful leaders navigate change, overcome challenges, and seize opportunities in a rapidly evolving world. Learn from case studies, real-world examples, and practical strategies to adapt, innovate, and thrive in today's dynamic landscape.
Plain Talk
Ken Iverson
An inside look at the leadership and management philosophies of Ken Iverson, the man who transformed Nucor from a struggling company into a leading American steel manufacturer. Discover the principles of informality, respect, and equality that drove Nucor's success, and learn how to apply these lessons to your own business or career.
Platform Scale
Sangeet Paul Choudary
Platform Scale explains the design of emerging digital business models that enable startups to achieve rapid scale. It lays out a structured approach to designing and growing a platform business model and addresses the key factors that lead to the success and failure of these businesses.