Personality Not Included
Rohit Bhargava
In a world where consumers crave authenticity, 'Personality Not Included' explores why companies lose their unique voice and how brands can rediscover it. Learn how to inject personality into your brand, build genuine connections with customers, and stand out in a crowded marketplace. Discover the secrets to inspiring loyalty and transforming your business from ordinary to iconic.
Persuasive Copywriting
Andy Maslen
Unlock the secrets to writing compelling copy that taps into human nature and drives business success. Persuasive Copywriting provides practical ideas and science-based strategies to craft authentic, response-getting copy. Learn how to harness the power of emotion, connect with your audience, and master the art of persuasive writing.
Pivot: The Only Move That Matters Is Your Next One
Jenny Blake
In today's rapidly changing world, the ability to adapt and evolve your career is more critical than ever. Pivot offers a practical, step-by-step method for making purposeful career shifts, leveraging your existing strengths to explore new opportunities and create a fulfilling professional life. Learn how to navigate uncertainty, embrace change, and take control of your career destiny.
Pivot or Die
Gary Shapiro
Explore the art of pivoting with insights from Gary Shapiro, CEO of the Consumer Technology Association. Discover how successful leaders navigate change, overcome challenges, and seize opportunities in a rapidly evolving world. Learn from case studies, real-world examples, and practical strategies to adapt, innovate, and thrive in today's dynamic landscape.
Plain Talk
Ken Iverson
An inside look at the leadership and management philosophies of Ken Iverson, the man who transformed Nucor from a struggling company into a leading American steel manufacturer. Discover the principles of informality, respect, and equality that drove Nucor's success, and learn how to apply these lessons to your own business or career.
Platform Scale
Sangeet Paul Choudary
Platform Scale explains the design of emerging digital business models that enable startups to achieve rapid scale. It lays out a structured approach to designing and growing a platform business model and addresses the key factors that lead to the success and failure of these businesses.
Play Nice But Win
Michael Dell
In Play Nice But Win, Michael Dell shares the inside story of his journey building Dell Technologies from a college dorm room to a global tech giant. He recounts the challenges, triumphs, and lessons learned along the way, offering insights into leadership, innovation, and resilience. A candid and compelling memoir of one of the world's greatest entrepreneurs.
Pour Your Heart Into It
Howard Schultz
An inspiring account of how Starbucks was built from a small coffee bean shop into a global brand. Howard Schultz shares the principles and values that guided the company's growth, emphasizing the importance of people, passion, and purpose in creating a successful and meaningful business.