Managing Up
Mary Abbajay
Managing Up offers proven, effective strategies to manage your manager based on personality and behavioral preferences. It's not about political persuasion or Machiavellian machinations, it's about understanding who your boss is and how they interact with the world. It's about offering you strategies and ideas to navigate specific personality and behavioral tendencies. It's not about changing your boss, it's about finding ways to understand and adapt to your boss's style.
Map It
Cathy Moore
Discover a hands-on guide to strategic training design with 'Map It' by Cathy Moore. Learn how to move beyond traditional instructional design methods and create engaging, activity-rich materials that solve real business problems. This book provides concrete steps to help you steer your projects along a more productive and pleasant path, ensuring your work makes a difference and helps your organization meet its goals.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson
The candid, inside-the-room story of Yahoo—its creation, its sudden success, its slow and painful downfall, and its superstar CEO, Marissa Mayer. It's a story of genius moves and giant blunders, the rise and fall of Marissa Mayer at Google, and her race against the clock at Yahoo.
Marketing 3.0
Philip Kotler
Marketing 3.0 explicates what companies need to do to stand out and be valued. It shows how companies can compete on a higher level by appealing to the human spirit and addressing people's deepest needs for social justice, economic well-being, and environmental sustainability.
Marketing 5.0
Philip Kotler
Explore how to leverage technology to enhance marketing strategies and create value across the customer journey. Discover the five components of Marketing 5.0 and how they can be applied to drive business success in the digital age.
Marketing Artificial Intelligence
Paul Roetzer
An essential guide for next-gen marketers that makes AI approachable and actionable. Discover how AI will impact brands, alter consumer expectations, and transform marketing programs. Learn to leverage AI to accelerate revenue growth, create personalized consumer experiences at scale, and drive costs down.
Marketing Strategy
Jenna Tiffany
A comprehensive guide to marketing strategy, from definitions to implementation and analysis. Learn how to create effective marketing strategies, avoid common pitfalls, and achieve your business goals. This book provides practical, real-life aid for its readers. It will give you the tools, the techniques and the structures you’ll need to create a marketing strategy for every business.
Mastering Leadership
Robert J. Anderson
Mastering Leadership offers a transformative approach to leadership development. It presents a Universal Model of Leadership, complete with a Development Framework and Leadership Effectiveness Assessment, designed to elevate leadership effectiveness and drive extraordinary business results. This book is for leaders seeking to navigate complexity, create meaningful work, and cultivate a thriving organizational culture.