Making It Work at Work
Bill Burnett
From the authors of "Designing Your Life", comes a practical guide to help you thrive in today's ever-changing workplace. Learn how to use design thinking to create a more meaningful and joyful work life, whether you're an employee or a business owner. Discover tools and strategies to overcome dysfunctional beliefs, reframe problems, and build a career that aligns with your values and goals.
Managing Online Reputation
Charlie Pownall
In today's digital age, a company's online reputation is more critical than ever. 'Managing Online Reputation' provides actionable strategies for businesses to protect, manage, and defend their brand on social media. Learn how to navigate the volatile online landscape, respond to crises, and build a resilient reputation in the face of evolving customer expectations and behaviors.
Managing Up
Mary Abbajay
Managing Up offers proven, effective strategies to manage your manager based on personality and behavioral preferences. It's not about political persuasion or Machiavellian machinations, it's about understanding who your boss is and how they interact with the world. It's about offering you strategies and ideas to navigate specific personality and behavioral tendencies. It's not about changing your boss, it's about finding ways to understand and adapt to your boss's style.
Map It
Cathy Moore
Discover a hands-on guide to strategic training design with 'Map It' by Cathy Moore. Learn how to move beyond traditional instructional design methods and create engaging, activity-rich materials that solve real business problems. This book provides concrete steps to help you steer your projects along a more productive and pleasant path, ensuring your work makes a difference and helps your organization meet its goals.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson
The candid, inside-the-room story of Yahoo—its creation, its sudden success, its slow and painful downfall, and its superstar CEO, Marissa Mayer. It's a story of genius moves and giant blunders, the rise and fall of Marissa Mayer at Google, and her race against the clock at Yahoo.
Marketing 3.0
Philip Kotler
Marketing 3.0 explicates what companies need to do to stand out and be valued. It shows how companies can compete on a higher level by appealing to the human spirit and addressing people's deepest needs for social justice, economic well-being, and environmental sustainability.
Marketing 5.0
Philip Kotler
Explore how to leverage technology to enhance marketing strategies and create value across the customer journey. Discover the five components of Marketing 5.0 and how they can be applied to drive business success in the digital age.
Marketing Artificial Intelligence
Paul Roetzer
An essential guide for next-gen marketers that makes AI approachable and actionable. Discover how AI will impact brands, alter consumer expectations, and transform marketing programs. Learn to leverage AI to accelerate revenue growth, create personalized consumer experiences at scale, and drive costs down.