Global Content Marketing
Pam Didner
Global Content Marketing provides strategies and knowledge needed to scale your content globally. It shares the process of using content as a marketing mechanism to grow your business by expanding to audiences outside of your countries, regardless of the size of your company.
Good People
Anthony Tjan
Good People explores the concept of goodness in leadership and business, arguing that prioritizing people and values leads to greater success and positive impact. It offers a framework for cultivating goodness in oneself and others, emphasizing the importance of truth, compassion, and wholeness in creating thriving teams and organizations.
Good Works! Marketing and Corporate Social Initiatives That Build a Better World...and the Bottom Line
Philip Kotler
Explore how companies can simultaneously build a better world and improve their bottom line through effective marketing and corporate social initiatives. This book provides a practical guide for executives, offering insights and recommendations for creating successful programs that benefit both the company and the community.
Great by Choice
Jim Collins
Why do some companies thrive in uncertainty, even chaos, and others do not? Great by Choice answers this question by comparing companies that rose to greatness in extreme environments to those that failed, uncovering the distinguishing factors that allow some to thrive in uncertainty.
Great Leaders Have No Rules
Kevin Kruse
Discover counter-intuitive leadership principles that drive results and create a workplace where employees thrive. This book challenges conventional wisdom and offers practical advice for becoming the boss everyone wants to work for and the high achiever every CEO wants to hire.
Great People Decisions
Claudio Fernandez Araoz
Unlock the secrets to making great people decisions and propel your career and organization to new heights. Discover why these decisions are so critical, the challenges they present, and the proven strategies to master them. Learn how to identify, attract, motivate, and integrate top talent, and transform your approach to building a high-performing team.
Great Work
David Sturt
Discover the secrets to creating work that makes a real difference in the lives of others. Through inspiring stories and research-backed insights, this book reveals how anyone can find creative ways to contribute to human progress and make a positive impact in their field.
Grow the Pie
Alex Edmans
In "Grow the Pie," Alex Edmans challenges the conventional wisdom that companies must choose between profit and purpose. Drawing on rigorous evidence and real-life examples, he demonstrates that businesses driven by purpose are more successful in the long term, offering an actionable roadmap for leaders, investors, and citizens to reshape business for the better.