Franchise Your Business
Mark Siebert
Unlock the secrets to successful franchising with this comprehensive guide. Whether you're considering franchising your business or looking to understand the franchise model, this book provides invaluable insights and a roadmap for growth. Learn how to expand your business using other people's money and build a thriving franchise empire.
Free Prize Inside!
Seth Godin
In "Free Prize Inside!", Seth Godin challenges conventional marketing wisdom and urges businesses to focus on creating remarkable products and services that are worth talking about. He argues that in an era of overwhelming noise and clutter, the key to success lies in building innovation into the product itself, rather than relying on traditional advertising methods. Discover how to make your product a 'Purple Cow' and stand out in a crowded marketplace.
Frenemies
Ken Auletta
A deep dive into the tumultuous world of advertising and marketing, exploring the disruptions, challenges, and frenemies shaping the industry. From the rise of digital platforms to the anxieties of clients and agencies, this book uncovers the power struggles and economic forces at play in the battle for consumer attention.
Friend of a Friend
David Burkus
Unlock the hidden power of your network! 'Friend of a Friend' reveals how understanding and leveraging your weak and dormant ties can lead to unexpected opportunities and career breakthroughs. Discover the science behind successful networking and transform your connections into a valuable asset.
From Start-Up to Grown-Up
Alisa Cohn
A comprehensive guide for startup founders and CEOs navigating the challenges of scaling their businesses. It offers practical advice and frameworks to help leaders develop their skills, manage their teams, and build a successful company culture.
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Denise Lee Yohn
Discover how the world's greatest companies achieve success through the fusion of brand and culture. Denise Lee Yohn reveals the power of integrating external brand identity with internal organizational culture, providing a blueprint for creating a unified and high-performing company.
Future Fit
Andrea Clarke
A comprehensive guide to navigating the rapidly changing world of work. Andrea Clarke provides practical advice and strategies for staying relevant, competitive, and adaptable in the face of technological advancements, economic shifts, and unforeseen disruptions. Discover how to cultivate essential skills, build reputation capital, and embrace a mindset of continuous learning to thrive in the future of work.
Future Shaper
Niamh O’Keeffe
In a world of constant change and uncertainty, 'Future Shaper' provides a blueprint for leaders to take control, proactively shape the future, and achieve great success. This book offers a new leadership intelligence playbook, helping leaders navigate complexity, empower themselves, and create a positive impact in an increasingly AI-driven world.