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The Sonic Boom cover

The Sonic Boom

Joel Beckerman

Explore the hidden power of sound and how it shapes our perceptions, emotions, and decisions. From the sizzle of fajitas to the iconic sounds of brands like Apple and Disney, discover how strategic sonic branding can transform businesses and enhance everyday life. Learn to harness the power of sound to create memorable experiences and connect with audiences on a deeper level.

The Story Factor cover

The Story Factor

Annette Simmons

Discover the power of storytelling to inspire, influence, and persuade. This book provides you with the tools and techniques to craft compelling narratives that connect with your audience, build trust, and drive action. Learn how to use stories to communicate your vision, teach valuable lessons, and create lasting change.

The Storytelling Animal cover

The Storytelling Animal

Jonathan Gottschall

An exploration of the human addiction to stories, drawing on insights from biology, psychology, and neuroscience to understand why we crave narratives and how they shape our beliefs, behaviors, and cultures. It delves into the deep patterns in children's make-believe, the power of fiction to modify culture and history, and the mysterious nature of dreams, ultimately asking: How did we become the storytelling animal?

The Strength Switch cover

The Strength Switch

Lea Waters

Discover how to unlock your child's full potential by focusing on their strengths rather than weaknesses. "The Strength Switch" offers a revolutionary approach to parenting, grounded in positive psychology, to help children develop optimism, resilience, and a strong sense of self.

The Stuff of Thought cover

The Stuff of Thought

Steven Pinker

A fascinating exploration of how language shapes our thoughts and perceptions of the world. Steven Pinker delves into the intricacies of semantics and pragmatics, revealing how our words reflect our understanding of reality, emotions, and social relationships. From the billion-dollar debate over the meaning of 'event' to the hidden metaphors embedded in our everyday speech, this book offers a captivating glimpse into the human mind.

The Suggestible Brain cover

The Suggestible Brain

Amir Raz

Explore the fascinating science of suggestion and how it shapes our realities. From the power of placebos to the influence of social contexts, discover how our brains are wired for suggestibility and how we can harness this knowledge to improve our lives and protect ourselves from manipulation.

Trauma and Recovery cover

Trauma and Recovery

Judith Herman

A groundbreaking investigation into the nature of psychological trauma, how it affects individuals and society, and the steps needed for recovery. From domestic abuse to political terror, this book offers a comprehensive understanding of trauma and its healing process.

TRICK: How We Raise Happy, Successful People cover

TRICK: How We Raise Happy, Successful People

Esther Wojcicki

Discover the secrets to raising happy, successful individuals with TRICK, a groundbreaking guide by renowned educator and mother, Esther Wojcicki. Learn how to cultivate trust, respect, independence, collaboration, and kindness in your children, empowering them to thrive in an ever-changing world. A must-read for parents and educators seeking to unlock the full potential of the next generation.

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