Scientific Advertising
Claude C. Hopkins
A classic guide to the principles of effective advertising, based on scientific testing and proven results. Learn how to create ads that sell, understand consumer psychology, and avoid common advertising mistakes.
Coronavirus and Business
Harvard Business Review
An accelerated ebook edition of Coronavirus and Business: The Insights You Need from Harvard Business Review is a compilation of 16 recent articles from hbr.org. It provides you with essential thinking about keeping your company running remotely, managing your business through disaster and recovery, and finding it within yourself to lead with resilience through the crisis.
Manage Your Day-to-Day
Jocelyn K. Glei
A collection of insights and strategies from leading researchers and creatives on how to build a solid daily routine, tame your tools, find focus in a distracted world, and sharpen your creative mind. This book provides a playbook of best practices for producing great work and making ideas happen.
Management Mess to Leadership Success
Scott Jeffrey Miller
Transform your management style and become the leader you've always aspired to be. This book presents 30 challenges designed to help you navigate the complexities of leadership, build strong relationships, and achieve remarkable results. Learn from real-world experiences and proven principles to unlock your leadership potential.
Marketing Made Simple
Donald Miller
Marketing Made Simple is a step-by-step guide to creating a sales funnel that will help any business grow. Learn how to clarify your message, create a lead-generating PDF, and build an email campaign that converts leads into customers. Stop wasting money on marketing that doesn't work and start building a marketing plan that gets results.
Masters of Scale
Reid Hoffman
An exploration of how companies achieve massive scale, featuring insights from iconic entrepreneurs like Bill Gates, Reed Hastings, and Sara Blakely. Discover counterintuitive truths and strategies for navigating the entrepreneurial journey, from initial resistance to building a lasting legacy.
Measure What Matters
John Doerr
A behind-the-scenes look at how Objectives and Key Results (OKRs) have driven success at Google, the Gates Foundation, and other organizations. Learn how to implement this powerful goal-setting system to focus efforts, align teams, track progress, and achieve ambitious goals.
HBR Guide to Thinking Strategically
Harvard Business Review
Equip yourself with the tools to think strategically in your daily work. This guide provides practical tips and approaches to help you embed strategic thinking into your everyday work, create real value for your organization, and achieve your career goals. Learn how to understand your company's strategy, make better decisions, and align your team around strategic goals.