Scientific Advertising
Claude C. Hopkins
A classic guide to the principles of effective advertising, based on scientific testing and proven results. Learn how to create ads that sell, understand consumer psychology, and avoid common advertising mistakes.
Coronavirus and Business
Harvard Business Review
An accelerated ebook edition of Coronavirus and Business: The Insights You Need from Harvard Business Review is a compilation of 16 recent articles from hbr.org. It provides you with essential thinking about keeping your company running remotely, managing your business through disaster and recovery, and finding it within yourself to lead with resilience through the crisis.
Management Mess to Leadership Success
Scott Jeffrey Miller
Transform your management style and become the leader you've always aspired to be. This book presents 30 challenges designed to help you navigate the complexities of leadership, build strong relationships, and achieve remarkable results. Learn from real-world experiences and proven principles to unlock your leadership potential.
Neurodiversity at Work
Theo Smith
Explore how organizations can improve business outcomes, employee satisfaction, and brand impact by recruiting, supporting, and valuing neurodiversity in the workplace. This book highlights how this approach can be used on a macro level to educate and train children and build social structures, challenging the paradigm of the 'ideal employee' and promoting wider societal reform and acceptance for those who are neurodiverse.
Never Get a “Real” Job
Scott Gerber
A guide for young adults on how to avoid the traditional 9-to-5 job by starting their own businesses. It offers practical advice and strategies for building a sustainable lifestyle as an entrepreneur, even with limited resources.
Nine Lies About Work
Marcus Buckingham
Discover the pervasive lies that hold us back at work and learn how to cultivate a workplace where individuality thrives. This book challenges conventional wisdom and offers a fresh perspective on leadership, engagement, and team performance, empowering you to create a more fulfilling and productive work environment.
No Rules Rules
Reed Hastings
An inside look at the unique and counterintuitive culture of Netflix and how it drives innovation and success by prioritizing people over process, emphasizing innovation over efficiency, and leading with context, not control.
Anxiety at Work
Adrian Gostick
Discover practical strategies to help your team manage anxiety, build resilience, and thrive in today's uncertain work environment. Learn how to foster open communication, provide clarity, and create a supportive culture that empowers employees to overcome challenges and achieve their full potential.