Enchantment
Guy Kawasaki
Enchantment, as defined by Guy Kawasaki, is the art of changing hearts, minds, and actions. This book provides a guide to delighting people with a product, service, organization, or idea, leading to voluntary and long-lasting support. Learn how to transform situations, convert hostility into civility, and reshape skepticism into belief.
Epic Content Marketing
Joe Pulizzi
Discover how to break through the clutter and win more customers by marketing less. This book provides a roadmap for creating and distributing valuable content that attracts, acquires, and engages a target audience, ultimately driving profitable customer action.
Evergreen
Noah Fleming
Discover how to cultivate enduring customer loyalty and create a thriving, evergreen business. This book provides timeless principles and practical tools to build strong customer relationships, increase profits, and ensure long-term success.
Every Job Is a Sales Job
Cindy McGovern
Unlock your potential and achieve greater success in your career and life by mastering the art of selling. Whether you're a college professor, lawyer, or maintenance engineer, this book will teach you how to leverage sales techniques to influence others, build relationships, and achieve your goals. Discover the five-step formula for selling in a nice way and transform every interaction into a valuable transaction.
Everybody Writes
Ann Handley
A guide to better writing and content creation for marketers and anyone who communicates online. It emphasizes clear, empathetic, and useful content, offering practical advice and rules for improving writing skills and creating engaging content.
Everyone Leads
Paul Schmitz
Everyone Leads provides leaders and organizations with innovative ideas about how to make a greater difference in their communities. It makes a powerful call for citizen leadership, with inspiring stories and practical steps we all can take on the issues we care about.
Everyone Wins When You Develop Leaders
John C. Maxwell
Discover the key to success for any country, family, organization, or institution: developing leaders. John C. Maxwell shares his decades of experience and insights on how to identify, attract, motivate, equip, empower, position, mentor, reproduce, and compound leaders, unlocking the greatest return for any leader.
Evidence-Informed Learning Design
Mirjam Neelen
A guide for learning professionals on how to design effective training programs based on scientific evidence from the learning sciences. It provides practical tools, techniques, and ingredients to improve learning experiences, debunking myths and misconceptions in the field.