Clients First
Joseph Callaway
Clients First is the story of a personal journey in real estate, filled with highs and lows. It reveals a discovery that changed everything, a miracle that led to immense business success. This book shares the secret to putting clients first, a practical miracle that can be replicated by anyone in any endeavor.
Co-opetition
Adam M. Brandenburger
Discover a revolutionary mindset that combines competition and cooperation to change the game of business. This book offers a game theory strategy for creating and capturing value in today's dynamic marketplace.
Coaching Salespeople into Sales Champions A Tactical Playbook for Managers and Executives
Keith Rosen
A tactical playbook for managers and executives who want to coach their salespeople into becoming sales champions. It provides a step-by-step internal coaching model to maximize a team's natural talents and strengths, turn around underperformers, and increase sales.
Competing in the Age of AI
Marco Iansiti
Explore how artificial intelligence is transforming businesses and reshaping the economy. This book delves into the strategies and leadership required to navigate the age of AI, examining the impact of algorithms and networks on companies and competition.
Connected CRM
David S. Williams
Connected CRM explores how businesses can implement a data-driven, customer-centric strategy to achieve sustainable competitive advantage. It delves into the macro trends shaping the future of CRM and provides a framework for enterprise implementation, offering insights into gaining executive sponsorship, developing customer strategies, and defining measurement platforms.
Content Inc.
Joe Pulizzi
Discover a revolutionary approach to building a successful business by focusing on audience first, products second. Content Inc. provides a step-by-step guide to attracting, building, and retaining a loyal audience through valuable content, ultimately leading to financial and personal success. Learn how to change the rules of the game and significantly increase your odds of entrepreneurial triumph.
Content Rules
Ann Handley
Content Rules is a guide to creating engaging content that attracts customers and drives business growth. It provides practical advice and real-world examples for crafting killer blogs, podcasts, videos, ebooks, webinars, and more. Learn how to tell compelling stories, build a loyal audience, and ignite your business with the power of content.
Conversations That Sell
Nancy Bleeke
In 'Conversations That Sell,' Nancy Bleeke unveils the secrets to collaborative selling, emphasizing genuine connections and mutual wins. Discover how to transform your sales approach, build trust, and make every conversation count in today's transparent business world. Learn to be a valuable resource, understand your customer's needs, and become an indispensable part of their solution.