Brainfluence
Roger Dooley
Unlock the secrets of neuromarketing and learn how to persuade and convince consumers by understanding how their brains work. This book offers 100 bite-sized ideas based on neuroscience and behavioral research to improve your marketing and sales efforts, regardless of your budget or business size.
Branding Between the Ears
Sandeep Dayal
Explore the groundbreaking approach of cognitive branding and discover how brain science can revolutionize the way you connect with consumers. 'Branding Between the Ears' provides a blueprint for designing epic brands by understanding the conscious and subconscious keys that unlock sensations, experiences, and fantasies in the minds of your target audience.
Brilliance by Design
Vicki Halsey
Unlock the secrets to creating engaging and transformative learning experiences with 'Brilliance by Design.' This book provides a proven system for educators, trainers, and leaders to connect with learners, inspire brilliance, and drive lasting results. Discover how to revolutionize your teaching methods and empower others to reach their full potential.
Bring Your Human to Work
Erica Keswin
In 'Bring Your Human to Work,' Erica Keswin explores the importance of human connection in the modern workplace. Through relatable examples and actionable steps, she demonstrates how honoring relationships, embracing authenticity, and fostering a purpose-driven culture can lead to a more engaged, productive, and ultimately successful work environment. Discover how to create a workplace where employees feel valued, connected, and inspired to bring their best selves to work.
Bringing Up the Boss
Rachel Pacheco
A practical guide for new and established managers, especially in fast-growing organizations, offering tools and best practices to effectively manage, lead, and inspire their teams. It covers managing individuals, teams, and oneself, addressing challenges like setting expectations, giving feedback, and building a positive team culture.
Build for Change
Alan Trefler
Explore how companies can revolutionize customer engagement through continuous digital innovation. This book delves into the challenges and opportunities presented by emerging generations of customers, such as Gen C and Gen D, and provides insights on how to adapt business strategies to meet their evolving expectations. Discover the key principles for survival in the age of the 'customerpocalypse' and learn how to build a customer-centric organization that thrives on trust, transparency, and authenticity.
Build It
Glenn Elliott
A practical guide for improving employee engagement and creating a better workplace. This book provides a 10-part model, the Engagement Bridge™, with real company examples, to help businesses of any size improve their culture, communication, and overall employee experience. Learn how to rebel against standard practices and build a more engaged and successful organization.
Building Social Business
Muhammad Yunus
Muhammad Yunus, Nobel Peace Prize winner and founder of Grameen Bank, introduces the concept of social business—a new form of capitalism that aims to solve the world's most pressing problems. Discover how businesses can be designed to be self-sustaining while addressing issues like poverty, malnutrition, and access to clean water, creating a more equitable and sustainable world for all.