Boss It
Carl Reader
Boss It is an invaluable guide to self-employment. From dreaming it to doing it, Carl Reader demystifies how to BOSS IT with confidence and clarity. This book offers the next generation an opportunity to reimagine their future working lives when it is needed now more than ever. It is a real, gritty, practical handbook for success.
Brainfluence
Roger Dooley
Unlock the secrets of neuromarketing and learn how to persuade and convince consumers by understanding how their brains work. This book offers 100 bite-sized ideas based on neuroscience and behavioral research to improve your marketing and sales efforts, regardless of your budget or business size.
Branding Between the Ears
Sandeep Dayal
Explore the groundbreaking approach of cognitive branding and discover how brain science can revolutionize the way you connect with consumers. 'Branding Between the Ears' provides a blueprint for designing epic brands by understanding the conscious and subconscious keys that unlock sensations, experiences, and fantasies in the minds of your target audience.
Bringing Up the Boss
Rachel Pacheco
A practical guide for new and established managers, especially in fast-growing organizations, offering tools and best practices to effectively manage, lead, and inspire their teams. It covers managing individuals, teams, and oneself, addressing challenges like setting expectations, giving feedback, and building a positive team culture.
Build for Change
Alan Trefler
Explore how companies can revolutionize customer engagement through continuous digital innovation. This book delves into the challenges and opportunities presented by emerging generations of customers, such as Gen C and Gen D, and provides insights on how to adapt business strategies to meet their evolving expectations. Discover the key principles for survival in the age of the 'customerpocalypse' and learn how to build a customer-centric organization that thrives on trust, transparency, and authenticity.
Building Social Business
Muhammad Yunus
Muhammad Yunus, Nobel Peace Prize winner and founder of Grameen Bank, introduces the concept of social business—a new form of capitalism that aims to solve the world's most pressing problems. Discover how businesses can be designed to be self-sustaining while addressing issues like poverty, malnutrition, and access to clean water, creating a more equitable and sustainable world for all.
Building Your Business the Right-Brain Way
Jennifer Lee
A guide for creative entrepreneurs on how to build a thriving and sustainable business by leveraging their right-brain strengths. It provides creative frameworks and visual tools to help grow your company, engage with customers, and maximize earning potential.
Built to Lose
Eliot Brown
An inside look at the spectacular rise and fall of WeWork, revealing the toxic mix of hubris, greed, and delusion that fueled its downfall. Built to Lose exposes the inner workings of a company that promised to revolutionize the way we work, only to become a cautionary tale of unchecked ambition and financial recklessness.