Blue Ocean Strategy

Blue Ocean Strategy

Win Without Fighting

Build Your Category: How to Create a Market Where You Are the Only Player.

Stop Competing, Start Creating: The Guide to Uncontested Market Space.

Stop Chasing Trends, Start Shaping Markets: The Guide to Disruptive Innovation.

The Strategic Edge: Unlocking Competitive Advantage in Sports

The Catalyst's Compass: Driving Lasting Value

Strategic Innovation: Beyond the Status Quo