The Art of the Start
Guy Kawasaki
The Art of the Start is a time-tested, battle-hardened guide for anyone starting anything. Whether you’re launching a new company, introducing a new product, or starting a non-profit, this book provides the essential steps to turn your idea into a reality. Learn how to make meaning, craft a mantra, get going, define your business model, and weave a MAT (Milestones, Assumptions, and Tasks) to achieve entrepreneurial success.
The E-Myth Revisited
Michael E. Gerber
Why do so many small businesses fail? Michael Gerber dispels the myths surrounding entrepreneurship and reveals how common assumptions can doom even the most technically skilled. Learn how to transform your business from a job into a thriving enterprise.
Running Lean
Ash Maurya
Running Lean is a systematic process for iterating your web application from Plan A to a plan that works. It provides a better way to build web applications in the face of extreme uncertainty. It is about speed, testing a vision by measuring how customers behave, and engaging customers throughout the product development cycle. Learn how to find a problem worth solving, find early customers, test pricing, build and measure what customers want, and maximize for speed, learning, and focus.
Disciplined Entrepreneurship Workbook
Bill Aulet
A practical workbook designed to guide aspiring entrepreneurs through the 24 steps of disciplined entrepreneurship. This workbook provides exercises, worksheets, and frameworks to help you identify market opportunities, define your target customer, and build a scalable business.
The Four Steps to the Epiphany
Steve Blank
Discover the groundbreaking Customer Development model that revolutionized the startup world. This book unveils the secrets to building successful companies by focusing on customer learning and discovery, challenging traditional product-centric approaches. Learn how to avoid common pitfalls, understand your market, and create a viable business model.
Buy Back Your Time
Dan Martell
Discover how to reclaim your time, escape the grind, and build a thriving business and life. This book provides a systematic approach to identifying time-draining tasks, delegating effectively, and focusing on high-value activities that bring energy and revenue. Learn how to apply the Buyback Principle and create a fulfilling entrepreneurial journey.
UNSCRIPTED
MJ DeMarco
Are you living an unfulfilled, scripted life? Discover how to break free from societal norms and pursue your entrepreneurial dreams. Unscripted is your guide to reclaiming life, liberty, and the pursuit of entrepreneurship, offering a roadmap to financial success and personal freedom.
Bad Blood
John Carreyrou
A gripping account of the rise and fall of Theranos, a Silicon Valley startup that promised to revolutionize blood testing, and the dark secrets that led to its downfall. Explore the ambition, deception, and hubris behind one of the biggest corporate scandals in recent history.