Connected CRM
David S. Williams
Connected CRM explores how businesses can implement a data-driven, customer-centric strategy to achieve sustainable competitive advantage. It delves into the macro trends shaping the future of CRM and provides a framework for enterprise implementation, offering insights into gaining executive sponsorship, developing customer strategies, and defining measurement platforms.
Content Inc.
Joe Pulizzi
Discover a revolutionary approach to building a successful business by focusing on audience first, products second. Content Inc. provides a step-by-step guide to attracting, building, and retaining a loyal audience through valuable content, ultimately leading to financial and personal success. Learn how to change the rules of the game and significantly increase your odds of entrepreneurial triumph.
Content Rules
Ann Handley
Content Rules is a guide to creating engaging content that attracts customers and drives business growth. It provides practical advice and real-world examples for crafting killer blogs, podcasts, videos, ebooks, webinars, and more. Learn how to tell compelling stories, build a loyal audience, and ignite your business with the power of content.
Conversations That Sell
Nancy Bleeke
In 'Conversations That Sell,' Nancy Bleeke unveils the secrets to collaborative selling, emphasizing genuine connections and mutual wins. Discover how to transform your sales approach, build trust, and make every conversation count in today's transparent business world. Learn to be a valuable resource, understand your customer's needs, and become an indispensable part of their solution.
Cooking Up a Business
Rachel Hofstetter
An insider's look at successful food businesses, providing instruction and inspiration for aspiring entrepreneurs. Learn from the experiences of food founders and discover the secrets to making your culinary dreams a reality.
Courageous Cultures
Karin Hurt
Discover how to build a workplace where employees feel empowered to speak up, share ideas, and solve problems. Courageous Cultures provides a practical roadmap for leaders to tap into the energy and wisdom within their organizations, fostering innovation, problem-solving, and customer advocacy.
Crucial Accountability
Kerry Patterson
Crucial Accountability offers proven techniques for resolving violated expectations, broken commitments, and bad behavior. Learn how to address tough problems, improve individual performance, and strengthen relationships by mastering the art of direct, civil communication.
Crucial Influence
Kerry Patterson
Discover the keys to influencing behavior and driving meaningful change in your organization. Learn how to identify vital behaviors, engage the six sources of influence, and achieve breakthrough results by building a culture of accountability.