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Build: An Unorthodox Guide to Making Things Worth Making cover

Build: An Unorthodox Guide to Making Things Worth Making

Tony Fadell

A mentor in a box, this book contains advice for new grads and CEOs alike, for everyone trying to claw their way through the business world and build their career. It's an advice encyclopedia informed by jobs, mentors, coaches, managers, and peers, and the countless mistakes made along the way.

The Ride of a Lifetime cover

The Ride of a Lifetime

Robert Iger

A captivating journey through the life and career of Robert Iger, the CEO of Disney, revealing the leadership principles and pivotal moments that shaped his extraordinary success. From navigating crises to orchestrating groundbreaking acquisitions, this is a masterclass in leadership, innovation, and staying true to your values.

Shoe Dog cover

Shoe Dog

Phil Knight

In this candid and insightful memoir, Phil Knight, the founder of Nike, shares the remarkable story of building one of the world's most iconic and successful brands. From his early travels and "Crazy Idea" to the challenges and triumphs of creating a global empire, Shoe Dog offers a rare glimpse into the mind of a visionary and the relentless pursuit of a dream.

15 Secrets Successful People Know About Time Management cover

15 Secrets Successful People Know About Time Management

Kevin Kruse

Discover the time management secrets of billionaires, Olympic athletes, straight-A students, and successful entrepreneurs. Learn how to prioritize, eliminate distractions, and achieve extreme productivity to transform your career and life.

What the Most Successful People Do Before Breakfast cover

What the Most Successful People Do Before Breakfast

Laura Vanderkam

Time management expert Laura Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. This fun, practical guide will inspire you to rethink your morning routine and jump-start your life before the day has even begun.

The End of Jobs cover

The End of Jobs

Taylor Pearson

Explore how technology and globalization are changing the landscape of work, making traditional jobs less secure and entrepreneurship more accessible and profitable. Discover strategies to create more money, meaning, and freedom in your life by embracing the new leverage points in the modern economy.

Good Strategy Bad Strategy cover

Good Strategy Bad Strategy

Richard P. Rumelt

"Good Strategy Bad Strategy" is a no-nonsense demolition of corporate jargon written by Richard Rumelt, a professor at UCLA Anderson School of Management. Rumelt argues that most of what passes for strategy in the business world is actually just wishful thinking. He attacks the "template-style" planning that confuses ambition with action, asserting that a strategy is not a list of lofty goals but a specific, coherent design for overcoming a critical challenge. The core of the book is a framework Rumelt calls The Kernel. A good strategy must contain three essential elements. First is a Diagnosis that defines the challenge and simplifies the overwhelming complexity of reality. Second is a Guiding Policy which is the overall approach chosen to cope with the obstacle identified in the diagnosis. Third is a set of Coherent Actions which are coordinated steps designed to carry out the guiding policy. Rumelt contrasts this with Bad Strategy. He identifies bad strategy by its reliance on "fluff," which is the use of buzzwords to mask an absence of thought. It fails to face the problem, mistakes financial goals for strategy, and presents a laundry list of conflicting priorities rather than a focused path forward. "Good Strategy Bad Strategy" teaches that the heart of strategy is the willingness to make hard choices and the discipline to say no to a wide variety of interests and demands.

All Marketers Are Liars cover

All Marketers Are Liars

Seth Godin

Explore the art of storytelling in marketing with Seth Godin's 'All Marketers Are Liars.' Discover how successful brands craft authentic narratives that resonate with consumers' worldviews, build trust, and drive sales. Learn to create your own compelling stories that captivate audiences and set your brand apart.