Competing Against Luck

Competing Against Luck

Why We Hire a Milkshake

Beyond the Product: How Connecting with Your Users' Deep Needs Unlocks Unstoppable Growth.

User Journey Mapping is a Trap: Why You Need 'Jobs to Be Done' for True Engagement

Stop Building Features, Start Solving Problems: The Guide to Customer-Centered Innovation.

The 'Jobs-to-be-Done' Lens: Uncovering True Market Needs for Lasting Retention.

Stop Guessing, Start Shaping: The Guide to Market Creation.