Growth IQ
Tiffani Bova
Growth IQ explores ten different paths that companies can take to achieve sustainable growth. It provides real-world examples and case studies of successful and unsuccessful growth strategies, offering insights into how businesses can make smarter choices to drive revenue, market share, and customer engagement.
Multipliers
Liz Wiseman
Explore the leadership paradigm necessary for accessing the intelligence and potential of people in organizations. Discover how some leaders create genius all around them while others drain intelligence and capability from an organization. Learn the five disciplines that distinguish Multipliers from Diminishers and unlock the potential of your team.
Crossing the Chasm
Geoffrey A. Moore
"Crossing the Chasm" is the bible for high-tech marketing written by consultant Geoffrey A. Moore. Originally published in 1991, it addresses a specific failure pattern common in Silicon Valley. Many startups enjoy early success with a cool new product but then suddenly stall and die before reaching the mass market. Moore explains that this happens because the way people adopt new technology is not a smooth, continuous curve. Moore utilizes the Technology Adoption Life Cycle to categorize consumers into five groups: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The central insight of the book is that there is a massive gap, or "Chasm," between the Early Adopters and the Early Majority. Early Adopters are visionaries who want change and are willing to tolerate bugs. The Early Majority are pragmatists who want a complete solution and references from people like themselves. The book argues that marketing strategies that win over visionaries actually repel pragmatists. To cross the chasm, companies must stop trying to be everything to everyone. Instead, they must secure a "Beachhead" by targeting a tiny, specific niche market and dominating it completely. Once they own this niche, they can use it as a reference base to expand into adjacent markets, a strategy Moore compares to knocking down pins in a bowling alley.
What Got You Here Won't Get You There
Marshall Goldsmith
A guide for successful people who want to take their career to the next level. It identifies common behavioral tics that hold people back and provides a plan for improvement.
Start Finishing
Charlie Gilkey
Transform your ideas into reality with 'Start Finishing'. Learn how to clear obstacles, plan effectively, and maintain momentum to complete your most important projects. Discover the keys to unlocking your best work and thriving in a project-driven world.
Predictable Revenue
Aaron Ross
Discover the secrets to building a sales machine that generates predictable revenue. Learn from the $100 million best practices of Salesforce.com and transform your business into a lead-generating powerhouse. This book provides actionable strategies and insights to help executives and sales organizations achieve consistent growth and financial success.
What Color Is Your Parachute?
Richard Bolles
The world's most popular job-hunting guide is fully revised for 2018, offering practical advice and time-tested strategies for navigating the ever-changing job market. Discover your passion, identify your skills, and learn how to land the perfect job in today's economy.
The One Minute Manager
Kenneth Blanchard
A bright young man searches for an effective manager and discovers the secrets of One Minute Management. This easily read story quickly shows you three very practical management techniques. By the book’s end you will also know how to apply them to your own situation.