The Lean Startup

We took a WordPress Blog and we skinned it to say Groupon and then every day we would do a new post. It was totally ghetto.

A minimum viable product (MVP) helps entrepreneurs start the process of learning as quickly as possible.

Before new products can be sold successfully to the mass market, they have to be sold to early adopters.

It was trying to catch up and reasonably piece together a product.

If we can solve the tough technical problems behind this artificial intelligence product, will people use it?

They began life with no recipes whatsoever—until their first customer was ready to begin her meal planning.

You must be willing to set aside our traditional professional standards to start the process of validated learning as soon as possible.

The customer profile should be considered provisional until the strategy has shown via validated learning that we can serve this type of customer in a sustainable way.

A minimum viable product (MVP) helps entrepreneurs start the process of learning as quickly as possible.

Improving a product on five dollars a day... allowed us to measure our product’s performance with a brand new set of customers.