The Lean Startup

What would happen if businesses were built from the ground up to learn what their customers really wanted?

The key lesson of this book is that startups happen in the present ... all bear witness to his appreciation for the dynamics of entrepreneurship.

What would happen if businesses were built from the ground up to learn what their customers really wanted?

We have come to realize that these internal innovators are actually entrepreneurs, too ... the subject of the next chapter.

Validating learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

How can we learn quickly what works and discard what doesn’t?

Validated learning is not after-the-fact rationalization ... it is the principal antidote to the lethal problem of achieving failure.

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

The answer is a concept called the minimum viable product, the subject of Chapter 6.