The Lean Startup

The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do.

How do you apply the fifty-year-old ideas of Lean to the fast-paced, high-uncertainty world of startups? This book provides a brilliant, well-documented, and practical answer.

The key lesson of this book is that startups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint.

What would happen if businesses were built from the ground up to learn what their customers really wanted?

The Lean Startup asks people to start measuring their productivity differently.

Entrepreneurship is a kind of management.

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

The key lesson of this book is that startups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint.

Validating learning is how startups avoid product failures.

For every success there are far too many failures: products pulled from shelves mere weeks after being launched.