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The Science of Storytelling

9 min

Why Stories Make Us Human and How to Tell Them Better

Introduction

Narrator: A man known as Mr. B lives in a psychiatric institution, but in his mind, he is the star of a 24/7 reality program called "The Mr. B Show," secretly filmed and broadcast by the FBI. He believes everyone around him—doctors, nurses, even his family—are actors. When neuroscientists try to reason with him, he dismisses their arguments as part of the script. His brain, malfunctioning in one area, is desperately trying to make sense of the faulty signals it receives, and it does so by creating a story. The chilling part isn't that Mr. B is delusional; it's that his brain is doing what all our brains do, just on an extreme scale. We all live inside a "controlled hallucination," a model of reality our brain constructs to help us survive. This fundamental, and often flawed, storytelling process is the subject of Will Storr's book, The Science of Storytelling. Storr argues that to tell better stories, we must first understand the machine that creates and consumes them: the human brain.

The Brain is a Story Processor, Not a Logic Processor

Key Insight 1

Narrator: The human brain is not a passive recorder of reality. Instead, it’s an active world-builder, a storyteller that simplifies the overwhelming chaos of sensory information into a coherent narrative. This is a survival mechanism. As cognitive scientist Professor Donald Hoffman explains, evolution shaped our perceptions to help us survive, which means hiding from us almost all of reality. What we experience is a constructed model, a "controlled hallucination" designed for action.

This is powerfully illustrated in the case of Lizzy, a patient of Dr. Todd Feinberg who suffered strokes that left her completely blind. Yet, Lizzy was unaware of her blindness. When Dr. Feinberg visited her, she confidently described his clothing and the people in the room, none of which was accurate. Her brain, deprived of sensory input, simply continued to project its existing model of the world. It was hallucinating reality to maintain a sense of control. Storytellers tap into this same model-making process. They don't need to describe every detail of a world; they simply need to provide enough specific cues—a name, a detail, a moment of unexpected change—to trigger the audience's brain to start building that world for them.

Flawed Characters are the Engine of Plot

Key Insight 2

Narrator: Stories are not about perfect people; they are about flawed ones. According to Storr, a character's flaws are not just quirks but fundamental misinterpretations of reality—a broken "theory of control" that dictates how they interact with the world. These flaws are often invisible to the characters themselves, who, like all of us, are prone to what psychologists call "naive realism," the belief that we see the world exactly as it is.

Kazuo Ishiguro’s novel The Remains of the Day provides a masterful example. The protagonist, the butler James Stevens, has built his entire identity around the sacred idea of "dignity," which he defines as absolute emotional restraint. This is his theory of control. When his father is dying upstairs during an important function, Stevens prioritizes his duties. He responds awkwardly to his father's plea for affection and is too busy to be with him in his final moments. Later, he reflects on this evening not with regret, but with "a large sense of triumph" for having upheld his professional code. His flaw, his warped model of reality, prevents him from connecting with others and leads to a life of quiet tragedy. It is this flaw, and the plot that relentlessly tests it, that makes his story so compelling.

The Dramatic Question is "Who Am I?"

Key Insight 3

Narrator: Every compelling story revolves around a central dramatic question: "Who is this person?" This question emerges when a character's flawed theory of control is challenged by an unexpected event, forcing them to act in surprising ways. The plot, then, becomes a series of tests that push the character to confront their deepest beliefs and, ultimately, decide whether to change.

The film Lawrence of Arabia is a tragic exploration of this process. T.E. Lawrence’s sacred flaw is his rebellious vanity; he believes he is an extraordinary man. This belief initially brings him great success, as his daring and rebellious acts lead the Arab Revolt to victory. When he rescues a lost man from the desert against all odds, the Arabs' adoration reinforces his theory of control. However, the brutal realities of war begin to crack this model. He is forced to execute a man and admits he "enjoyed it." He is captured and tortured, shattering his illusion of invincibility. In the end, after leading a gruesome massacre, he sees his reflection in a bloody knife and is horrified by the monster he has become. The story answers the dramatic question—"Who is Lawrence?"—by showing that his flaw, when tested to its limit, destroyed him.

Stories are a Form of Tribal Propaganda

Key Insight 4

Narrator: Stories are not merely entertainment; they are an ancient and powerful tool for social cohesion. For our hunter-gatherer ancestors, cooperation was essential for survival. Stories, particularly in the form of gossip, became the primary mechanism for monitoring social behavior and enforcing tribal rules. Anthropological studies show that in small-scale societies, storytelling is a primary way to transmit cultural values, teaching members how to behave to gain status and connection.

This is driven by our primal social emotions. When we hear a story about a selfless character, we feel a desire to praise and reward them. When we hear about a selfish character, we feel moral outrage and a desire to see them punished. This is why the story of the Judean exiles in Babylon is so powerful. Scribes like Ezra wove their oral traditions into a single grand narrative—the Torah—that defined their tribe. It told them who they were, what their values were, and why they were special. This story gave them a shared identity and a code of conduct that allowed them to function as a cooperative unit, ultimately ensuring their cultural survival. Stories, in this sense, are tribal propaganda, designed to bind a group together and regulate its members.

The Brain's "Hero-Maker" Justifies Both Good and Evil

Key Insight 5

Narrator: The brain is not just a storyteller; it’s a spin doctor. It constructs a personal narrative that casts us as the moral hero of our own life. This "hero-maker" function is a powerful psychological defense, rewriting memories and distorting perceptions to maintain a positive self-image. Psychological studies show that people consistently misremember their own selfish actions to appear more equitable and will invent memories that fit their current self-image.

While this helps us feel good about ourselves, Storr argues it is also a primary driver of evil. The greatest atrocities in history were not committed by people who thought they were villains, but by those convinced of their own moral superiority. Hitler's last words were a declaration that the world would be "eternally grateful" for his actions. A German metal worker who participated in the Holocaust rationalized shooting a Jewish child by saying it was a mercy, as the child couldn't live without its mother. This is the hero-maker in action, creating a self-justifying narrative to soothe the conscience. This is why antagonists in stories are so compelling when they are not simply evil, but are driven by a righteous, albeit warped, theory of control. They are the heroes of their own story, which makes their conflict with the protagonist a clash of two opposing, self-justified realities.

Conclusion

Narrator: The single most important takeaway from The Science of Storytelling is that plot does not come from formula, but from character. A story is the chronicle of a flawed mind struggling to control a world it doesn't fully understand. By building characters from the inside out—understanding their core flaws, their warped models of reality, and their subconscious needs—a plot will emerge organically as a series of tests that challenge that character's very identity.

This approach frees us from the tyranny of plot diagrams and invites us to become psychologists of our own creations. The ultimate lesson of story, then, is a humbling one: we have no idea how wrong we are. The challenge for any storyteller, and indeed for any person, is to confront that fallibility, to question the heroic narratives our brains so easily spin, and to find the courage to change.

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