
Reframing Organizations
11 minArtistry, Choice, and Leadership
Introduction
Narrator: Imagine being a senior manager with twenty years of experience at your company. A new, charismatic CEO arrives, hailed as a change agent, and publicly announces a brilliant revitalization plan. There’s just one problem: you, with your deep technical knowledge, know the plan is fatally flawed. It’s a guaranteed disaster. Your colleagues on the implementation committee all agree, but they’re terrified of contradicting the new boss. So, they devise a clever deception: they present the CEO’s plan as "Option A," making it look prohibitively expensive, and offer a "modest" alternative, "Option B," which is still a costly, wasteful mistake, but one they believe the company can survive. The CEO, pleased with their diligence, approves Option B. You’ve just participated in a lie that saves your career but dooms the project. This is the world of organizational life that Lee G. Bolman and Terrence E. Deal explore in their book, Reframing Organizations: Artistry, Choice, and Leadership. They argue that such situations are not anomalies but predictable outcomes of our failure to understand the true nature of the complex systems we work in.
Our Explanations for Failure Are Dangerously Simple
Key Insight 1
Narrator: When things go wrong in an organization, from a failed project to a catastrophic scandal, the first instinct is often to find a simple cause. The most common fallacies are blaming people for incompetence or bad attitudes, blaming the bureaucracy for being too rigid, or attributing everything to a thirst for power. While these explanations can hold a grain of truth, they are dangerously incomplete.
The 9/11 terrorist attacks serve as a stark example. In the aftermath, it was easy to blame individuals or specific agency failures. However, a deeper look revealed a systemic breakdown. The FBI and CIA, operating with distinct cultures and priorities, failed to connect the dots. Security protocols were designed to handle traditional hijackings, not suicide missions. The failure wasn't just about individual mistakes; it was about the entire system's inability to imagine and prepare for a new kind of threat. Similarly, the Volkswagen emissions scandal wasn't just the work of a few rogue engineers. It grew from a corporate culture where ambitious goals, set by leaders like CEO Martin Winterkorn, were seen as non-negotiable, even if achieving them seemed impossible. The fear of delivering bad news created an environment where cheating became a more viable option than admitting failure. These stories show that to prevent future disasters, leaders must look beyond simple blame and examine the underlying systems, cultures, and assumptions that drive behavior.
The Four Frames Provide a Map for Complexity
Key Insight 2
Narrator: To move beyond simplistic explanations, Bolman and Deal offer a powerful diagnostic tool: the four-frame model. This model provides four distinct lenses, or "frames," for viewing any organizational situation, helping leaders see a more complete picture.
The Structural Frame views an organization as a machine or factory. It focuses on logic, goals, roles, and structure. A leader using this frame asks: Do we have the right design? Are roles and responsibilities clear? This is the world of org charts and standard operating procedures.
The Human Resource Frame sees the organization as a family. It emphasizes the needs, skills, and relationships of the people within it. This frame focuses on motivation, support, and empowerment. A leader here asks: Are we meeting the needs of our people? Do they feel valued and engaged?
The Political Frame views the organization as a jungle. It recognizes that organizations are arenas of power, conflict, and competition over scarce resources. Here, interests clash, and coalitions form. A leader using this frame asks: Who has the power? What are the competing agendas? How can we negotiate and build alliances?
Finally, the Symbolic Frame sees the organization as a temple or theater. It focuses on culture, meaning, belief, and faith. This frame is about the symbols, stories, rituals, and heroes that give an organization its unique identity and spirit. A leader here asks: What do our rituals say about our values? How can we create a culture of meaning and purpose?
The chronic rivalry between the FBI and CIA illustrates the power of these frames. A structural analysis would point to flawed systems for sharing information. A human resource lens might focus on the personal animosity between key leaders. A political lens would see a turf war between powerful agencies. And a symbolic lens would highlight the two agencies' profoundly different cultures—the FBI's law-enforcement mindset versus the CIA's espionage culture—which made collaboration nearly impossible. No single frame tells the whole story, but together, they provide a rich, multi-dimensional understanding of the problem.
Believing Is Seeing: The Power of Mental Models
Key Insight 3
Narrator: The reason leaders need multiple frames is that human beings are governed by deeply ingrained mental models—our internal images of how the world works. These models act as filters, determining what we see and what we ignore. The book challenges the old adage "seeing is believing" and suggests that, more often, "believing is seeing."
An old story about three baseball umpires perfectly illustrates this. When asked how they call balls and strikes, the first umpire, a realist, says, "I call 'em as they are." The second, acknowledging his own perception, says, "I call 'em as I see 'em." But the third umpire, a social constructivist, reveals the deepest truth about organizations: "They ain't nothin' until I call 'em." In organizations, reality is often not a fixed, objective thing but something that is created through our shared beliefs, language, and actions.
This power of expectation was proven in a famous study by Rosenthal and Jacobson. They told teachers that certain randomly selected students were "spurters" who were about to bloom academically. Even though these students were no different from their peers, they showed significant IQ gains by the end of the year. The teachers' expectations, communicated through subtle, unconscious cues, became a self-fulfilling prophecy. The teachers believed the students were brilliant, and so they became brilliant. In organizations, the mental models held by leaders—their beliefs about their people, their strategy, and their environment—have the same power to shape reality, for better or for worse.
Leadership Is the Artistry of Reframing
Key Insight 4
Narrator: Ultimately, Reframing Organizations argues that effective leadership is not a science but an art. It’s the art of "reframing"—the ability to fluidly shift from one perspective to another, to see a problem not just as a structural flaw but also as a human resource issue, a political contest, and a symbolic challenge.
Managers who are stuck in one frame are often ineffective. The purely rational manager who only sees structure can't understand why their perfectly designed plan is met with resistance. The manager who only sees family can be blindsided by the political machinations happening around them. The manager who only sees a political jungle may create a toxic, cynical culture.
The most effective leaders are multi-lingual; they can speak the language of all four frames. They can analyze a structural problem, empathize with their team's needs, navigate the political landscape, and inspire people with a shared sense of purpose. This ability to reframe allows them to redefine a situation, transforming a confusing "mess" into a challenge that is understandable and manageable. It is this artistry that allows a leader to move an organization from a state of chaos and dysfunction to one of collaboration and shared purpose.
Conclusion
Narrator: The single most important takeaway from Reframing Organizations is that what you see depends on which window you look through. Our mental models are not just passive observers of reality; they are active creators of it. A leader who relies on a single, narrow perspective will inevitably be frustrated and ineffective, blinded to the complexities and possibilities that lie just outside their field of view.
The book leaves leaders with a profound challenge: to become conscious of the frames they use and to cultivate the artistry of reframing. The critical question to ask is not "What is really going on here?" but rather, "What are the different ways we can see what is going on here?" By learning to look at the world through all four windows—structural, human resource, political, and symbolic—a leader can transform their ability to make sense of chaos, make better choices, and lead with wisdom and vision.