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How Big Things Get Done

11 min

The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration

Introduction

Narrator: In 2008, California voters approved a dream. It was a vision of the future: a high-speed rail line that would whisk passengers between Los Angeles and San Francisco in just two and a half hours. The project, initially priced at $33 billion, promised to be a triumph of American innovation. But the dream quickly soured. The timeline stretched, the budget ballooned past $100 billion, and the grand vision shrank. Today, the project has been so dramatically scaled back that it's been dubbed the "bullet train to nowhere," a line connecting two smaller cities in the Central Valley, built at a cost that rivals the GDP of a small nation.

How does this happen? How do visionary projects, backed by billions of dollars and public will, go so spectacularly wrong? In his book, How Big Things Get Done, project management expert Bent Flyvbjerg provides a definitive answer. Drawing on a massive database of over 16,000 projects, he reveals the surprising factors that determine success and failure, offering a radical new blueprint for turning ambitious visions into reality.

The Iron Law of Megaprojects: Why Big Things Fail

Key Insight 1

Narrator: The first, and most sobering, lesson from Flyvbjerg's research is what he calls the "Iron Law of Megaprojects": over budget, over time, under benefits, over and over again. This isn't an occasional mishap; it's a statistical certainty. His data shows that a staggering 91.5% of projects fail to meet their budget and schedule, and a minuscule 0.5% succeed in delivering on cost, time, and benefits.

The reason for this is that project risks don't follow a normal bell curve. Instead, they have a "fat-tailed" distribution, meaning that catastrophic failures and massive cost overruns are far more common than conventional planning predicts. A project isn't just likely to be a little late; it has a very real chance of being disastrously late.

A prime example is Denmark's Great Belt bridge and tunnel project. When it was announced, the author's father, an experienced construction worker, immediately questioned the plan to bore a tunnel, noting the Danes had little experience with that technology. He was right. The custom-built tunnel-boring machines were a year late and then had to be redesigned. A dredger accidentally dug a massive hole right in the tunnel's path. Finally, one of the machines breached the tunnel wall, flooding the entire section with saltwater. The tunnel portion alone ended up 120% over budget. The project didn't just go wrong during delivery; as Flyvbjerg states, it started wrong.

The Commitment Fallacy: The Psychology of Starting Wrong

Key Insight 2

Narrator: If projects start wrong, the next question is why. The answer lies in what the book calls the "Commitment Fallacy": a deep-seated bias to rush into action and lock into a plan before it has been properly vetted. This is driven by two forces: psychology and politics.

Psychologically, humans are plagued by optimism bias. We consistently believe things will go better than they actually do. This is compounded by the "planning fallacy," our tendency to underestimate the time and cost of future tasks, even when our past experience tells us otherwise. Politically, there is the powerful incentive of "strategic misrepresentation"—a polite term for lying. To get a project approved and funded, proponents will often deliberately underestimate costs and overestimate benefits. As one former San Francisco mayor bluntly put it, "If people knew the real cost from the start, nothing would ever be approved."

The initial plan for the Pentagon is a perfect illustration. In 1941, with war looming, Brigadier General Brehon Somervell was tasked with building a massive new War Department headquarters. In his rush to act, he and his team selected a site in just a few days that resulted in an awkward, misshapen pentagonal building that would have ruined the view from Arlington National Cemetery. It was a classic case of acting before thinking. Only after fierce criticism was a better site found, allowing for the iconic, symmetrical Pentagon we know today.

The Cure: Think Slow, Act Fast

Key Insight 3

Narrator: The antidote to the commitment fallacy and the Iron Law is a simple but profound principle: Think slow, act fast. This means resisting the urge to start digging and instead investing significant time and resources in the planning phase. A slow, deliberate, and iterative planning process allows a team to explore alternatives, identify risks, and solve problems on paper, which is infinitely cheaper than solving them with concrete and steel.

The book contrasts two architectural masterpieces to prove this point. The Sydney Opera House is a symbol of "think fast, act slow." Its architect, Jørn Utzon, won the design competition with what was essentially a beautiful sketch. The government rushed into construction before the design was even proven to be buildable. The result was a project that took 10 years longer than planned and came in 1,400% over budget, destroying Utzon's career in the process.

In contrast, Frank Gehry's Guggenheim Museum in Bilbao, Spain, is a model of "think slow, act fast." Gehry and his team spent years meticulously developing the design, using extensive physical models and advanced computer simulations to test every detail. They experimented, iterated, and solved all the complex construction puzzles before a single worker arrived on site. As a result, the breathtakingly complex building was completed on time and under budget, sparking an economic renaissance for the entire city.

Pixar Planning: The Power of Iteration and Experience

Key Insight 4

Narrator: So what does "thinking slow" actually look like? The book points to the creative process at Pixar Animation Studios. A Pixar film doesn't start as a perfect script; it starts as a "gray blob" of an idea. The team then builds a rough version of the film using storyboards, screens it for feedback, and tears it apart. They repeat this process of building, testing, and refining—often up to eight times—before a single frame is animated. This relentless iteration is what turns a mediocre idea into a cinematic masterpiece. Planning isn't a static document; it's an active, experimental process of discovery.

This process relies on experience. Flyvbjerg argues that experience is the single greatest asset a project can have. This includes the "unfrozen" experience of seasoned professionals and the "frozen" experience embedded in proven technologies. The Empire State Building was built in a record-breaking 13 months because its architects and builders relied on standardized designs and proven construction methods they had perfected on previous skyscrapers. They weren't trying to be first; they were focused on being the best by leveraging what they already knew worked.

The Outside View: Escaping the Uniqueness Trap with Data

Key Insight 5

Narrator: One of the most powerful tools for "thinking slow" is a technique called Reference-Class Forecasting (RCF). The core idea is to combat optimism bias by ignoring the specifics of your own project—the "inside view"—and instead anchoring your forecast on the actual outcomes of similar past projects—the "outside view."

Most people believe their project is unique, but it almost never is. Whether you are renovating a kitchen, launching an IT system, or building a bridge, thousands of similar projects have been done before. RCF forces you to ask: How did those projects turn out?

The author Robert Caro learned this the hard way. When he began his first major biography, he estimated it would take him about a year. Seven years later, after selling his house to stay afloat, he finished. He had anchored his estimate on his experience as a newspaper reporter, a poor reference point. Had he simply asked other biographers how long their projects took, he would have learned that seven years was a much more realistic timeline. By finding a relevant reference class and using its data as a starting point, you can create a forecast that is immune to both wishful thinking and strategic manipulation.

Conclusion

Narrator: The single most important takeaway from How Big Things Get Done is that project success is not a matter of luck or heroic, last-minute problem-solving. It is the direct, predictable result of a slow, deliberate, and data-driven planning process. The book's most powerful mantra is also its most fundamental truth: projects don’t go wrong, they start wrong.

The ultimate challenge this book presents is not just methodological but cultural. It asks leaders to have the courage to resist the immense pressure to act now, to start digging, and to show progress. It provides the evidence to justify a period of slow, careful, and iterative thought—a process that may look like inaction from the outside but is, in fact, the most crucial work of all. The question it leaves us with is simple: Do we have the discipline to plan for success from the beginning, or are we content to keep building our own bullet trains to nowhere?

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