Yale UniversityYale School of Management Must-Reads
The Yale Center for Customer Insights of Yale School of Management shares a reading list featuring faculty and staff picks—books that expand perspectives beyond research and into the wider world.
1. The Architecture of Advantage
Frameworks for lasting success in markets and life.
Outlive
From Jennie Liu, Executive Director, Yale CCI
7 Powers
From Soheil Ghili, Associate Professor of Marketing
David and Goliath
From Treeny Ahmed, Executive Director of Programs & Lecturer in the Practice of Management
2. Hacking Human Nature
How bias and perception shape human choice.
The Let Them Theory
From Janie Hulton, Senior Administrative Assistant
The Undoing Project
From Nathan Novemsky, Professor of Marketing & Psychology
Decisive
From Daylian Cain, Senior Lecturer in Negotiations, Leadership, and Ethics
3. The Long View
Seeing legacy and futures across generations.
John Adams
From Daniel Blanchard, Senior Associate Director, Center for Customer Insights
The Covenant of Water
From K. Sudhir, Professor of Private Enterprise & Management
The Mountain in the Sea
From Zoe Chance, Senior Lecturer in Management