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Who Built That

10 min

Unsung Heroes of American Innovation

Introduction

Narrator: "If you’ve got a business—you didn’t build that. Somebody else made that happen." This 2012 statement from President Barack Obama ignited a fierce debate about the nature of success, innovation, and the role of government in a free-market society. It suggested that individual achievement is inseparable from public infrastructure and collective support, a notion that many entrepreneurs found dismissive of their personal risk and sacrifice. In her book, Who Built That: Unsung Heroes of American Innovation, author Michelle Malkin offers a powerful and detailed rebuttal. She argues that the true engine of American progress is not a government committee or a collective mandate, but the relentless spirit of individual inventors, tinkerers, and entrepreneurs—the "tinkerpreneurs"—who, driven by self-interest and a desire to solve problems, ultimately create immense public good.

The Myth of Collective Success

Key Insight 1

Narrator: The book's central argument is a direct challenge to the narrative that individual success is an illusion and that entrepreneurs owe their fortunes primarily to the state. Malkin contends that this viewpoint fosters an environment of "wealth-shaming" and anti-capitalism that demonizes the very people who drive economic growth. She illustrates this through the story of venture capitalist Tom Perkins. In 2014, Perkins wrote a controversial letter to the Wall Street Journal decrying the "progressive war on the American 1 percent." He argued that it is absurd to demonize the rich for creating opportunities that allow them, and others, to prosper.

Malkin uses this incident to frame her core thesis: the American free enterprise system, with its emphasis on profit, intellectual property rights, and individual risk-taking, is the true catalyst for innovation. This system, she argues, is not a gift from the government but a framework that unleashes the creative potential of individuals. The book posits that venture-backed firms, often the target of political criticism, are responsible for a massive portion of the U.S. economy, creating millions of jobs and trillions in value. The narrative that government is the primary visionary is, in Malkin's view, a dangerous myth that undermines the very foundation of American exceptionalism.

The Immigrant's Drive and the American Dream

Key Insight 2

Narrator: To personify the spirit of individual achievement, Malkin tells the story of Tony Maglica, the inventor of the Maglite flashlight. His journey is a testament to the power of resilience and the promise of the American Dream. Maglica was born in New York but spent his childhood in extreme poverty on the Croatian island of Zlarin during World War II. He endured hunger and the constant threat of violence, experiences that forged in him an unshakeable work ethic and a deep appreciation for opportunity.

In 1950, he returned to America with just $150 and a vocabulary of twenty English words. He started a small machine shop in his garage, working tirelessly and obsessing over quality. This dedication led to the creation of the Maglite, a flashlight so durable and reliable it became standard issue for law enforcement and a household staple. The book recounts harrowing stories of the Maglite's impact, such as the police officer saved when his flashlight stopped a bullet, and the 9/11 survivor who used his Mini Maglite to guide 25 people to safety from a dark, dust-filled corridor in the World Trade Center. Maglica’s story is not just about a product; it is about an immigrant who, despite facing immense hardship and later battling government regulations and patent infringers, never gave up on his commitment to American manufacturing and the dream he built from nothing.

The Power of Partnership

Key Insight 3

Narrator: While the book champions individual genius, it also recognizes that innovation often flourishes through collaboration. The story of air conditioning is presented not as the work of a lone inventor, but as the result of a "perfect partnership" between Willis Carrier, the brilliant engineer, and J. Irvine Lyle, the savvy salesman. In 1902, Carrier was tasked with solving a humidity problem at a Brooklyn printing plant where inconsistent moisture levels were ruining color prints. He designed the world's first scientific air-conditioning system.

However, it was Lyle who recognized the invention's vast commercial potential. Together, they founded the Carrier Engineering Corporation in 1915. Carrier was the quiet, obsessive inventor who had his "flash of genius" on a foggy train platform, realizing he could control humidity by saturating air with water. Lyle was the visionary who sold the technology, convincing movie theaters like the Rivoli in New York that "manufactured weather" could turn sweltering summer months into a profitable season. Their combined skills transformed not only entertainment but also healthcare, enabling the sterile environments needed for producing life-saving vaccines like the one for polio. Their success demonstrates that a groundbreaking idea often requires an equally powerful business mind to bring it to the world.

The Ripple Effect of a Simple Idea

Key Insight 4

Narrator: Malkin argues that some of the most profound innovations are deceptively simple. William Painter, the inventor of the bottle cap, embodied this principle. In the late 19th century, sealing beverage bottles was a difficult and unreliable process. Painter invented the "Crown Cork," a simple, crimped metal cap with a cork liner that provided a cheap and effective seal. What made his invention truly revolutionary was its disposability. In an era of reuse, Painter intentionally designed a product to be thrown away after a single use, creating a continuous market.

Painter’s influence extended beyond his own company. As a traveling salesman for Crown Cork & Seal, a young man named King Camp Gillette was struggling to find his own breakthrough invention. Painter gave him a piece of advice that would change history: "Why don’t you try to think of something…which, once used, is thrown away, and the customer keeps coming back for more?" This mentorship directly inspired Gillette to invent the disposable safety razor. This chain of innovation—from a disposable bottle cap to a disposable razor blade—illustrates the interconnected, organic nature of progress in a free market, where one person's solution can become the inspiration for another's.

Overcoming Resistance to Build the Future

Key Insight 5

Narrator: Progress is rarely a smooth path. Malkin highlights innovators who succeeded not just because of their brilliance, but because of their perseverance in the face of immense opposition. The story of the Roebling family and the Brooklyn Bridge is one of triumph over tragedy and sabotage. John Roebling, the visionary engineer, died from an infection before construction even began. His son, Washington Roebling, took over but was crippled by caisson disease from working in the compressed-air chambers for the bridge's foundations.

Confined to his apartment, Washington relied on his wife, Emily Warren Roebling, who became his eyes, ears, and voice on the project. She studied engineering, managed politicians and contractors, and effectively served as the chief engineer for over a decade, ensuring the bridge's completion. Similarly, Edward Libbey and Michael Owens faced fierce resistance when they sought to automate the dangerous and archaic glass-making industry. Labor unions, fearing job losses, actively sabotaged their efforts. Yet Libbey and Owens persisted, creating machines that not only mass-produced glass bottles and lightbulbs but also eliminated the widespread and hazardous practice of child labor in glass factories. These stories show that building the future often means battling the past.

The Unseen Engine of Progress

Key Insight 6

Narrator: The book concludes by arguing that the single most important, yet often overlooked, ingredient in America's innovative success is its patent system. The Founders established a system based on the principle of "first to invent," designed to protect an individual's intellectual property as a fundamental right. This protection incentivized everyone—from statesmen to farmers—to innovate. Abraham Lincoln himself, long before his presidency, received a patent for a device to help boats navigate shallow waters. Charles Goodyear, the inventor of vulcanized rubber, spent his fortune defending his patent in court, ultimately winning a landmark case that affirmed an inventor's right to the "fruit of his mind."

Malkin warns that this vital engine is under threat. The 2011 America Invents Act shifted the U.S. from a "first-to-invent" to a "first-to-file" system, a change she argues favors large corporations with deep pockets over small, independent inventors who cannot afford to file patents for every nascent idea. This change, she contends, risks stifling the very "tinkerpreneurs" the book celebrates, weakening the system that made America an unparalleled hub of innovation.

Conclusion

Narrator: The most critical takeaway from Who Built That is that American prosperity was not centrally planned or mandated by the government; it was built, piece by piece, by individuals. It is the product of a system that protects private property, rewards risk, and allows people to pursue their own self-interest, which, as Adam Smith's "invisible hand" suggests, frequently promotes the good of society more effectively than any top-down directive. The stories of Maglica, Carrier, the Roeblings, and countless others are not just historical anecdotes; they are evidence of a powerful formula for progress.

The book leaves the reader with a profound challenge: to look at the mundane objects that shape our world—a flashlight, a bottle cap, a sheet of glass—and recognize the extraordinary human drama of struggle, failure, and ultimate triumph behind them. It forces us to ask whether we will continue to champion the system that empowers these unsung heroes or whether we will forget who truly built the modern world.

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