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Engineer Your Own Luck

Podcast by Wired In with Josh and Drew

The Art and Science of Creating Good Luck

Introduction

Part 1

Josh: Hey everyone, and welcome back to the show! Today, we’re tackling a pretty cool idea – how to, well, stop waiting for good luck and actually start making your own. Drew: Hold on a sec. Are we “really” going there? Creating luck? Is this some kind of…manifestation seminar in disguise? Are we gonna manifest a million dollars? Josh: Not exactly, Drew. Think of it more like…cultivating "smart luck." There's this book, The Serendipity Mindset, by Dr. Christian Busch. He talks about turning unexpected moments into real opportunities. It’s about training ourselves to be luckier. Drew: So, less about carrying a lucky charm and more about… having a strategy for when things just happen to go your way? Josh: Precisely! The idea is that serendipity – that feeling of a lucky accident – actually isn't just random. It’s a skill we can develop. Busch pulls together insights from history, psychology, and even offers some hands-on advice to show how being prepared, staying aware, and taking action can turn those chance encounters into something truly meaningful. Drew: Okay, I’m intrigued. So, lay out the game plan for us. What are we going to do today? Josh: We’re going to dive into three key areas. First, we’ll break down what serendipity really is and why it's way more than just dumb luck. Then, we'll explore how tweaking our mindset can make us way more receptive to unexpected opportunities. And finally, we're going to look at how our surroundings – both physical and social – can be designed to actually spark serendipity. Drew: Let me see if I've got this straight: We're strategically “planting” seeds of curiosity and, hopefully, cultivating a whole garden of lucky moments? Josh: That's a great way to put it! Hopefully, by the end of our conversation today, you'll see all those chance encounters and just… randomness… in a completely different, and maybe even more empowering, light.

Understanding Serendipity

Part 2

Josh: Okay, let's dive into serendipity. It's not just stumbling on something cool by accident, you know? It's more about being aware, having the right mindset, and being ready to see the potential in the unexpected. Drew: So, like, if I trip and find a twenty dollar bill, that's just plain luck. But if I use that fall as a chance to meet the person who dropped it and that leads to a life-changing conversation, “that’s” serendipity? Josh: Exactly! It's often called “smart luck.” It's not just random, it’s about being prepared and curious. Think of a gardener. They can’t make it rain, but they can prep the soil, plant seeds, and help things grow. You can't control randomness either, but you can set the stage for opportunities. Drew: Okay, but who decided luck was a skill? Was this some self-help guru's epiphany? Josh: Actually, the term "serendipity" comes from an old story, The Three Princes of Serendip, from the 18th century. These princes were good at making discoveries because they were observant and thoughtful, not just lucky. It’s an old idea, but people like Friedrich Hayek and Dr. Christian Busch have expanded on it recently. They’ve shown how it relates to innovation and growth. Drew: Right, and you mentioned it thrives in chaos. Does that mean my messy desk is a secret weapon? Josh: Not quite! It's not about being messy on purpose, but about seeing the unexpected as a chance. Think about Fleming and penicillin. When mold contaminated his lab, he could have seen it as a disaster. Instead, he stayed curious, asked questions, and discovered antibiotics, a life-saving breakthrough. Drew: So, Fleming didn't just throw up his hands and say, “Great, mold. Fantastic.” He actually leaned into it? Josh: Yes, exactly! He saw the potential that most people would have missed. Serendipity is all about how you respond to the unexpected. Drew: But constantly being "ready" for opportunities sounds exhausting. Sometimes coffee is just coffee, right? Josh: True. Not every random thing will spark genius. It's about balance – being alert without overthinking. One way is to reframe challenges. Instead of getting frustrated, ask yourself, "What can I learn from this? Where could this lead?" Drew: You know, I'm still stuck on the idea that we often miss these chances. Why? What stops us? Josh: Good point. Cognitive biases get in the way. “Functional fixedness,” for example – only seeing something in its usual role – can block creativity. Remember the story of Post-it Notes? The glue wasn't strong enough for a regular adhesive. But by asking, "What else could this weak glue do?" they made a whole new product. Drew: I get it. With serendipity, instead of focusing on “what's lost” – weak glue, weird mold, volcanic ash – you ask what's possible. Josh: Right! Take Nathaniel Whittemore and the TEDxVolcano example. When a volcanic eruption grounded flights in Europe, he saw an opportunity: social entrepreneurs were stuck in the same city. So, he quickly organized a TEDx event, which lead to amazing connections that wouldn’t have happened otherwise. Drew: Organized a conference during a natural disaster? That’s some serious optimism. I get annoyed when my Uber is late! Josh: Change your mindset, and even a late Uber could lead to a serendipitous encounter! Drew: Okay, let's get back to this "smart luck" thing. How do we cultivate it? I don't think step one is causing a volcanic eruption. Josh: Good news: no eruptions needed! There are ways to encourage serendipity. Reframing obstacles is one. Instead of just seeing a traffic jam as wasted time, you could use it to brainstorm or listen to a podcast, which might spark an idea. And be curious—try to connect the dots between different things, that will help you see opportunities. Drew: So, ask questions and try not to stare at my phone all day? Josh: That's a great start! Awareness means paying attention to nuances. When you meet someone, instead of asking, "What do you do?" you could ask, "What's exciting in your life right now?" That small change can spark unexpected connections. Drew: Makes sense. But how do environments—work, home, etc.—play into this? Can you design spaces for serendipity? Josh: Definitely. Google, for example. They create "creative collisions" with open, shared spaces, which encourages spontaneous conversations. Pixar does something similar by putting bathrooms in central places, so people run into each other and share ideas. It's about creating those small moments that can lead to something big. Drew: Okay, I admit it. This isn't just chaos. It's like calculated chaos. Josh: Exactly! It's a bit messy but deliberate enough to get results if done right. Whether it's reframing problems, staying curious, or creating the right environments, it's about positioning yourself to turn randomness into opportunity.

Cultivating a Serendipity Mindset

Part 3

Josh: So, we’re diving into the real work now - cultivating a serendipity mindset. How do we become these “smart luck gardeners” that you keep mentioning? Drew: Yeah, I'm intrigued, but also a little skeptical. How do we actually train ourselves to be lucky? Josh: Well, it begins with dismantling our mental roadblocks – those cognitive biases that limit how we see the world. Take “functional fixedness”, for example. It’s the tendency to see things as having only one purpose. For instance, most people wouldn’t think to use a washing machine for washing potatoes, but Haier's customers did, and that led to a whole new product line. Drew: Okay, I get the concept. But how do we actually unstick our brains? When they're so used to thinking a certain way? Josh: By asking the right questions and fostering curiosity. Let's take something mundane – your morning coffee. Imagine your favorite cafe is out of your usual order. Instead of getting annoyed, try something new, chat with the barista, and maybe discover a fantastic new blend. And perhaps the barista knows someone who leads to an unexpected collaboration. Drew: Wait, you mean my oat-milk cappuccino crisis could lead to the next big networking moment? Josh: Exactly! Reframing is crucial. Instead of seeing any deviation as a problem, ask, "What opportunity might this bring?" Or, look at Evelina Dzimanaviciute. In a seriously stressful and dangerous situation, she met someone who offered her a life-changing job. It wasn’t just luck; it was her willingness to take a chance despite tough odds. Drew: Life-threatening situations aside, how do you stay that open in daily life? You don't need a near-death experience for a breakthrough, right? Josh: Absolutely not. That’s where tools like “journaling” come in. It’s simple but incredibly effective for increasing self-awareness. By reflecting on your experiences daily or weekly, you can find patterns and unexpected connections over time. Drew: So, if I write down "Today, I survived a canceled meeting and ate too much pizza," that somehow leads to brilliance? Josh: It's not just about recording events, it's about digging deeper. Maybe you'll notice these "canceled meetings" give you space for creative thinking—or pizza leads to a valuable conversation. Journaling prepares your brain to recognize opportunities that would otherwise be missed. Drew: Okay, interesting. What about in the moment? What do I do when something unexpected happens? Josh: Great question. That’s where “what if” questions come in. If your flight is delayed, instead of scrolling on your phone, think, "What if I talk to the person next to me?" Like Nathaniel Whittemore did at the TEDxVolcano event. He turned travel chaos into a meaningful gathering by asking, "What if this could be something meaningful?" Drew: So, resist the urge to ignore or complain about disruptions? Josh: Exactly! And “mindfulness” is a big help. Think of Alexander Fleming; he was present enough to see that mold on a petri dish wasn’t just a nuisance, but something transformative. Mindfulness clears the mental clutter so we can spot opportunities. Drew: Fleming's an anomaly, though. Who looks at mold and thinks, "Life-changing potential!"? Josh: But that’s the point! He practiced "mindful curiosity." He asked, "Why is this happening?" or "What does this mean?" instead of dismissing things as ordinary. Drew: Alright, I'll pay attention to my surroundings. But what's next once I've spotted these "opportunities"? Josh: That’s where “mental flexibility” comes in. It's not just noticing but acting on the unexpected. For instance, multidisciplinary thinking – pulling knowledge from different fields – can spark "aha" moments. Remember how the DNA double-helix was discovered? Crick and Watson weren’t just biologists; they crossed into chemistry and physics, giving them the breakthrough. Drew: What if you don’t naturally jump across disciplines, though? Josh: Then start small – have “open dialogues” with people who think differently. Instead of small talk, ask deeper questions, like, "What excites you right now?" or "What’s the most interesting thing you’ve learned recently?" These exchanges can lead to unforeseen connections. Drew: Deliberate conversations, noticing surroundings, reframing challenges… How does this come together? Josh: By structuring your environment to facilitate these behaviors. Organizations like Google or Pixar design workspaces to encourage casual encounters between employees. Shared spaces or strategically-placed meeting areas create what Busch calls “creative collisions”—moments where serendipity can ignite. Drew: It's like building a serendipity machine without people even realizing it. So, it's not just about waiting for lightning to strike... Josh: Exactly. It's about setting up your personal and professional life as a lightning rod for opportunity. Whether through how you think, interact, or the spaces you inhabit, the goal is to increase the likelihood and quality of those lucky breaks. Drew: Okay, cultivate the garden, engineer the lightning strikes, and journal about the spaghetti meals I share with strangers. Got it.

Creating Conditions for Serendipity

Part 4

Josh: So, with a clear mindset in place, the next piece of the puzzle is setting up environments where serendipity can actually flourish. And this is where things get interesting, right? How do we actively create the conditions for these seemingly random, almost magical moments to happen more often? How do we bake serendipity into our cultures, spaces, and even our systems to really spark growth and innovation? Drew: Hold on a sec. You're saying we can actually design for accidents? That sounds like kind of a contradiction, doesn't it? Like trying to pre-plan a pratfall. Josh: I get where you're coming from, but it's not exactly like that. It's more about preparing the ground so that those connections can form more easily. See, serendipity isn't truly random. It tends to pop up in environments that encourage interaction, foster diverse networks, and promote an openness to new possibilities. Whether it's through physical spaces, clever uses of technology, or even just fostering a culture of curiosity, there are ways to boost the chances of striking gold, so to speak. Drew: Okay, so, elaborate on that. Are we talking about rearranging office furniture here, or installing some kind of mystical "serendipity button"? Josh: Well, let's start with collaborative spaces, and what I mean by design. Pixar is a classic example. When Steve Jobs was involved in designing their headquarters, he centered the whole layout around a central atrium. Key facilities like the cafeteria, the mailroom, even the restrooms, were all strategically placed to force people from different departments to cross paths. And yeah, that initial interaction might just be simple watercooler chit-chat. But very often, that casual exchange evolves into collaboration and breakthrough ideas. Drew: So, Jobs was betting that great storytelling starts with the coffee line? That's... ambitious. Josh: But it clearly worked for them! When you build spaces where people unintentionally run into each other, you're fostering a culture of interaction, a culture of idea-sharing. It kind of echoes what happens at events like Burning Man, right? You drop people into a unique, shared environment with minimal social barriers, and those serendipitous interactions just flow naturally. Burning Man fosters collaboration and discovery through art and conversation, which is not unlike how Pixar encourages it through architecture. Drew: Yeah, I see the appeal of Burning Man, but let's be real—most companies aren't exactly building massive sculptures or dropping plazas in the desert. How does this translate to, say, your average office or a distributed online team? Josh: Good question. Technology is a fantastic tool, too. Platforms like LinkedIn, for example, excel at connecting what are called "weak ties" – those more casual, looser connections that we often overlook. These weak ties actually broaden our exposure beyond our usual circles, and that opens us up to new possibilities. Drew: So you're saying that that random LinkedIn message from someone in another industry could actually lead to a real, career-shifting connection? Josh: Absolutely! Sociologist Mark Granovetter's research actually shows that these weak ties are frequently the source of new opportunities—job leads, innovative ideas, that sort of thing. These more distant connections provide perspectives that we wouldn't get within our close-knit friendships. And it's not just LinkedIn; algorithms and online matchmaking systems are increasingly replicating these serendipitous encounters, even virtually. Drew: Right, because nothing quite says "serendipity" like, "People you may know." Josh: Maybe not every suggestion is life-altering, but they do increase the chances of meaningful connections. Algorithms can act as digital intermediaries, linking people with complementary skills or interests. They emulate those spontaneous conversations you might have in Pixar's atrium or at a Burning Man art installation. Drew: Okay, so we've got architecture and social media playing their parts. What about diversity though? You mentioned that having a mix of people is key for unlocking serendipity. Why is that so important? Josh: Because diversity is the spark that ignites new ideas! Different perspectives, experiences, even people from different industries, can inject creativity and innovation by disrupting our standard ways of thinking. It's like cross-pollinating ideas. A great example of this is Haier, the Chinese appliance manufacturer. When they noticed that farmers were using their washing machines to clean potatoes, they didn't just dismiss it. They actually leaned into that diverse use case and created a specialized machine designed for agricultural purposes! Drew: Wait, they turned a potato mishap into a whole new product line? That's...impressive. Though, I am a little concerned about who decided, "You know what? These potatoes need a spin cycle." Josh: I know, it sounds kind of crazy, but it's precisely this willingness to embrace the unconventional that often fuels innovation. Similarly, cross-disciplinary collaboration has also repeatedly proven successful. Take Watson and Crick's discovery of the structure of DNA as an example. Their discovery relied on input from both physics and chemistry, rather than just biology alone. Drew: That makes sense. A little intellectual mixing and matching can go a long way. But what works on a day-to-day basis? Not every problem has crossover biologists waiting to jump in. Josh: Right, and that's why organizations can proactively build collision-based initiatives. Think about facilitated events, things like brainstorming sessions or cross-departmental lunches, deliberate opportunities for those diverse teams to interact. Even open-ended meeting prompts, like, "What challenges are you facing, and how can we rethink finding a solution?", can spark some surprising ideas. Drew: Sounds a bit like forced fun, though, doesn't it? Aren't people more likely to simply roll their eyes than share brilliant insights? Josh: It really depends on how it's executed. If companies reward vulnerability and unconventional ideas—where no idea is dismissed as “too out there”—people tend to contribute more freely over time. And it’s not only corporate environments that benefit. Journaling, sparking conversations in unexpected places, even just asking more thoughtful, curious questions in your personal life definitely applies, too. Drew: Right, so whether it's an atrium, LinkedIn, or agricultural washing machines, diversity, curiosity, and thoughtful design seem to be the magic ingredients you're suggesting. Josh: That's the foundation, really! When you combine those elements with a genuine openness to the unexpected, you’re able to transform ordinary moments into extraordinary opportunities. Serendipity really isn't just about luck knocking on your door. It's about building that door and, even more importantly, keeping it open. Drew: Or at least making sure it's centrally located, near the office restroom. Got it.

Conclusion

Part 5

Josh: So, summing it all up, serendipity isn't just some random, magical thing. It's really a mix of curiosity, being prepared, and actually taking action. By pushing past our usual ways of thinking, being open to surprises, and connecting with all sorts of different people, we can move from just hoping for lucky breaks to actually making them happen. Drew: Right, so it’s not about waiting for the universe to align perfectly, is it? It’s about getting your hands dirty, planting those seeds, and, you know, maybe even striking up a random conversation at the water cooler. Or, hey, even journaling about pizza could do thetrick! Josh: Absolutely, Drew. Serendipity is everywhere, but we need to be aware and open to see it. So, here's a challenge for everyone listening: how can you change your surroundings, your mindset, or even your next chat with someone to create a moment of serendipity? Drew: You never know, it might start with just noticing the mold on your metaphorical petri dish. Catch you all next time!

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