
Cubed
12 minA Secret History of the Workplace
Introduction
Narrator: In June 2008, a security camera captured a moment of pure, unadulterated fury. In a generic, fluorescent-lit office, a man in a shirt and tie suddenly snaps. He throws papers, hurls his computer monitor into the next cubicle, and begins methodically kicking down the flimsy partition walls that define his world. The footage, which went viral under titles like "Cubicle Rage to the Extreme," was met with a strange sense of recognition. As one blogger commented, "Deep down every employee wants it to be real." This visceral desire to smash the symbols of office life—the cubicle, the computer, the copy machine—is a feeling satirized in the film Office Space and the comic strip Dilbert. It points to a deep and pervasive dissatisfaction with the modern workplace. But how did we get here? How did the office, once a symbol of middle-class aspiration and upward mobility, become a place of such profound frustration?
In his book, Cubed: A Secret History of the Workplace, author Nikil Saval provides the answer. He argues that the office is not a static or neutral container for work, but a space that has been actively shaped by a century and a half of competing ideas about efficiency, control, status, and what it means to be human. The book unearths the hidden history of the white-collar world, revealing how we ended up in a place where, as one character in Office Space laments, "human beings were not meant to sit in little cubicles staring at computer screens all day."
The Unspoken Rage of the Cubicle Dweller
Key Insight 1
Narrator: The modern office is a landscape of widespread discontent. This isn't just a feeling; it's a well-documented phenomenon. A 1997 Steelcase survey found that a staggering 93% of cubicle dwellers wished they worked somewhere else. A 2013 study confirmed this, noting that workers in cubicles reported the highest rates of unhappiness with their environment. This dissatisfaction has become a cultural touchstone, famously captured in Mike Judge’s 1999 film Office Space. The scene where three disgruntled employees take a perpetually malfunctioning printer to a field and destroy it with a baseball bat became an iconic expression of worker frustration. The film’s success, along with the enduring popularity of the Dilbert comic strip, which satirizes the absurdities of corporate bureaucracy, reveals a shared, collective groan about the aggravations and defeats of office life. The book argues that this unhappiness is not an accident but the result of a long history of design choices that have consistently prioritized efficiency and control over the well-being of the individual.
The Anxious Rise of the 19th-Century Clerk
Key Insight 2
Narrator: Before the cubicle farm, there was the countinghouse. In the mid-19th century, the "clerk" emerged as a new and ambiguous figure in the American economy. Neither a manual laborer nor a business owner, the clerk occupied a liminal space. This ambiguity created social anxiety. Critics often viewed clerks as effeminate and unproductive because they didn't create tangible goods. The story of Edward Tailer, a young New York clerk in the 1840s, brings this world to life. Eager to rise in the world, Tailer was acutely aware of the stereotypes and diligently performed his monotonous tasks. Yet he chafed under his low salary and his employer's condescension. Though he saw himself as an apprentice businessman, his boss viewed his ambition as a failing. Tailer’s diary reveals the core tension of the early office: a place of both intimate opportunity, working side-by-side with the boss, and intense competition. Clerks like Tailer were driven by a culture of self-improvement, aspiring to climb the ladder, yet they were also trapped in a role that society struggled to define and respect.
The Factory of Paper: How Taylorism Reshaped the Office
Key Insight 3
Narrator: Between 1860 and 1920, the quiet countinghouse was obliterated. In its place rose the modern office, a direct product of industrialization. As railroads and telegraphs connected the country, businesses grew to an unprecedented scale, requiring massive new administrative armies. This explosion in paperwork and bureaucracy created a sense of chaos, which a new class of "efficiency experts" promised to solve. The most influential of these was Frederick Taylor, the father of "scientific management." Taylor believed that work could be broken down into its smallest components, timed with a stopwatch, and optimized for maximum efficiency. His philosophy was starkly summarized in his own words: "In the past the man has been first. In the future, the system must be first."
Taylorism, first applied in factories like Bethlehem Steel, soon migrated to the office. Work was deskilled, with complex tasks divided into repetitive, mind-numbing functions. Clerks who once managed entire ledgers were now assigned to a single, specialized task. This new office was a "symbolic factory," as sociologist C. Wright Mills described it, producing "the billion slips of paper that gear modern society." While efficiency may have increased, the cost was the dehumanization of labor, turning the white-collar worker from an aspiring partner into a monitored cog in a vast, impersonal machine.
The White-Blouse Revolution and the Gendered Office
Key Insight 4
Narrator: The industrialization of the office created a voracious demand for cheap labor, and it was women who filled the gap. In 1870, women made up just 3% of the clerical workforce; by 1920, that number had skyrocketed to nearly 50%. This "white-blouse revolution" offered women, particularly those from working-class backgrounds, an escape from the factory or domestic service and a path to a degree of economic independence. However, this opportunity came with rigid limitations. Women were overwhelmingly channeled into the lowest-status, most routinized jobs like typing and stenography.
Efficiency experts like W. H. Leffingwell explicitly argued that women were preferable for these roles because they were "not averse to doing minor tasks" that would "irk and irritate ambitious young men." The office became a gendered space, with men in management and women in support roles. This dynamic created a new set of anxieties around sexuality and power, captured in the cultural trope of the "office wife" and sensationalized in real-life events like the 1920s murder of stenographer Shirley McIntyre by a male colleague who felt emasculated by her professional success. The office offered women freedom, but it was a freedom circumscribed by a new set of patriarchal rules.
Up the Skyscraper: Architecture as Corporate Ideology
Key Insight 5
Narrator: As corporations grew, so did their headquarters. The skyscraper became the ultimate symbol of American capitalism's power and ambition. These towering structures were more than just buildings; they were carefully constructed environments designed to reinforce a specific ideology. In cities like Chicago, the business district, or "Loop," was intentionally separated from the city's factories. This was a direct response to labor unrest like the Haymarket bombing. The skyscraper was meant to be a clean, orderly, and civilized fortress for the white-collar mind, physically and psychologically removed from the grime and radicalism of the blue-collar body. Architects like Louis Sullivan adorned these buildings with ornamentation to give them a sense of culture and refinement, elevating commerce to a noble pursuit. Inside, these buildings often contained a host of amenities—barbershops, libraries, restaurants—creating a self-contained world that catered to the needs of the office worker, reinforcing their status as a privileged class.
The Organization Man and the Price of Conformity
Key Insight 6
Narrator: The post-World War II era saw the rise of the "organization man." As corporations consolidated their power and moved to sprawling suburban campuses like Bell Labs, a new social ethic emerged. The rugged individualism of the "Protestant ethic" was replaced by the "social ethic" of the group, as described by William H. Whyte in his seminal 1956 book, The Organization Man. The ideal employee was no longer the risk-taker but the one who could fit in, work well with the team, and demonstrate unwavering loyalty. This culture of conformity was enforced through both explicit and implicit means. Companies like IBM became famous for their strict dress codes of dark suits and white shirts, company songs, and a pervasive cult of personality around their CEO.
Personality tests became a standard hiring tool, used to weed out those who were too individualistic or unstable. The corporate office became a "private corporate welfare state," as one writer put it, offering immense security and benefits in exchange for one's soul. It was a comfortable, "crystal palace" that insulated workers from the outside world but also stifled initiative, creativity, and the deeper human need for purpose.
Conclusion
Narrator: Cubed reveals that the office as we know it was never inevitable. It is the physical manifestation of a long and contested history—a battle between the human desire for autonomy and the corporate drive for efficiency and control. From the ambitious 19th-century clerk to the monitored 21st-century cubicle dweller, the story of the office is the story of how work has shaped our spaces, our identities, and our society. The book’s most powerful takeaway is that the design of our workplaces is a reflection of our values. The frustrations of office life are not personal failings but the logical outcome of a system that has consistently prioritized the "system" over the "man."
As we stand at a potential inflection point in the history of work, with remote and hybrid models challenging the very necessity of a central office, Saval's history serves as both a warning and a question. Are we destined to recreate the same patterns of control and conformity in new, virtual forms, or can we finally learn from the past and build a workplace that is designed not just for productivity, but for people?