Nova's PicksMarketing for Every Leader
Strategy, story, and growth—how to earn attention without burning trust.
1. Marketing Fundamentals & Strategy
The essential playbooks for winning your market and defining your category.
Marketing 4.0
Comprehensive marketing doctrine.
The 22 Immutable Laws of Marketing
Timeless rules for success.
Positioning
Battle for mindshare.
Blue Ocean Strategy
Create uncontested market space.
Crossing the Chasm
Bridge to mainstream markets.
2. Behavioral Economics & Persuasion
Get inside your customer's head. Learn why people nudge, share, and buy.
Nudge
Behavioral cues drive decisions.
Contagious
Why ideas go viral.
Hooked
Build habit-forming products.
Blink: The Power of Thinking Without Thinking
Intuition in rapid decisions.
3. Branding & Storytelling
Craft a brand that stands out and a story that truly connects.
Purple Cow
Stand out by being remarkable.
Building a StoryBrand
Clarify brand message effectively.
This Is Marketing
Human-centered marketing principles.
Selling the Invisible
Service marketing fundamentals.
All Marketers Are Liars
Authentic storytelling in marketing.
4. Digital & Growth Marketing
Actionable plans for finding traction and winning in the digital age.
Permission Marketing
Earning attention through permission.
The 1-Page Marketing Plan
Simple, actionable plan.
Traction
Startup growth channel guide.
Jab, Jab, Jab, Right Hook
Winning social media strategies.
5. Advertising Classics
The original Mad Man's guide to creating advertising that captivates and sells.
