


Make People Say Yes: The Influence Masterclass
A growth plan in the psychology, neuroscience, and art of influence. From foundational persuasion science to high-stakes negotiation to the invisible social dynamics that make some people magnetic and others forgettable.
1. Module 1 · The Psychology Behind Every Decision
Understand the cognitive mechanisms that drive human behavior. Why people say yes, no, or nothing at all.

Influence: The Psychology of Persuasion
Cialdini's landmark work: six universal principles of persuasion that operate below conscious awareness.

Predictably Irrational
Dan Ariely's behavioral economics research reveals the hidden forces making people irrational in predictable ways.

Thinking, Fast and Slow
Understanding which brain is making decisions tells you exactly how to communicate to actually change minds.
2. Module 2 · Win in High-Stakes Conversations
Apply influence principles in real time — negotiation, conflict resolution, and the specific conversations that most people avoid but that determine outcomes.

Never Split the Difference
Chris Voss's FBI hostage negotiation toolkit repackaged for business and life.

Crucial Conversations
The framework for navigating high-stakes discussions when emotions run hot.

Exactly What to Say
Phil M. Jones's compact guide to the specific phrases that open minds and move conversations.
3. Module 3 · Command a Room & Build Lasting Influence
Move from individual conversations to broader influence — how to communicate with authority at scale and build the reputation that makes your words carry weight.

Talk Like TED
Carmine Gallo's analysis of the nine evidence-based public speaking techniques that make TED talks memorable.

Made to Stick
Chip and Dan Heath's research on why some ideas survive and others die.

Contagious
Jonah Berger's social transmission research: the six STEPPS that make ideas and products spread word of mouth.

Surrounded by Idiots
Erikson's four-type personality framework for instantly calibrating your communication style to whoever you're talking to.