


Founders' Favorites: Top Entrepreneurship Picks
Start, prove, and grow—field notes from builders who've shipped for real.
1. Startup Mindset
Forge the essential mindset for building ventures that define the future.

The Lean Startup
Validated learning for rapid experimentation.

Zero to One
Build unique ventures that create new markets.

Rework
Challenge orthodox business assumptions.

The E-Myth Revisited
Bust myths to build sustainable small businesses.

The Art of the Start
Battle-tested guide to launching ventures.
2. Business Modeling & Planning
From napkin sketch to product-market fit: your blueprint for a viable business.

Business Model Generation
Blueprint for designing innovative business models.

Running Lean
Iterative process for product–market fit.

The Four Steps to the Epiphany
Framework for customer development.

The Startup Owner's Manual
Step-by-step roadmap for building a startup.

Disciplined Entrepreneurship Workbook
24-step framework for startup success.
3. Growth & Strategy
Pour fuel on the fire: find traction and execute for explosive growth.

Blue Ocean Strategy
Create uncontested market space.

Traction
Practical tactics to gain and retain customers.

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Strategies for rapid, large-scale growth.

The Hard Thing About Hard Things
Real-world advice on startup leadership challenges.

Shoe Dog
Founder's memoir on Nike's origin and persistence.
4. Leadership & Influence
Turn your vision into a movement by leading with purpose and influence.

Start with Why
Inspiring leadership through purpose.

Delivering Happiness
Culture-driven approach to business success.

Made to Stick
Principles for creating memorable ideas.

Influence: The Psychology of Persuasion
Timeless principles of persuasive communication.