Columbia UniversityColumbia MBA Syllabus Reads
Inside Columbia's MBA curriculum — essential reads pulled directly from course syllabi spanning everything from Valuation and Business Analytics to Growth Hacking and Entrepreneurial Selling. The same books Columbia professors assign to build business mastery, now curated for you.
1. Product Management · Innovation
Frameworks and playbooks to design, launch, and scale products that matter.
The Lean Startup
The definitive book on startup methodology.
Measure What Matters
The OKR bible—taught in CBS product management labs.
The Lean Product Playbook
Step-by-step guide to product-market fit.
Inspired
Modern classic on building products customers truly need.
Cracking the PM Interview
Essential prep for aspiring product managers.
Hooked
Go-to manual for creating sticky digital products.
Sprint
Proven Google Ventures method for rapid innovation.
Monetizing Innovation
Pricing-driven approach to product design.
Hacking Growth
Fast-growth strategies from Silicon Valley insiders.
2. Finance · Valuation
Core finance texts that underpin corporate valuation, investment, and decision-making.
3. Marketing · Pricing
Classic works that frame marketing management and the economics of pricing.
Marketing Management 16th Edition
The marketing bible for MBA students worldwide.
The Strategy and Tactics of Pricing
Essential text on pricing strategy and execution.
4. Business Analytics · AI
Using data and AI to compete, forecast, and transform business.
Competing on Analytics
Seminal guide to winning with analytics.
Prediction Machines
The economics of AI explained in simple terms.
Competing in the Age of AI
Roadmap for AI-driven business transformation.
5. Family Business · Transitions
Finance frameworks for family-owned enterprises navigating growth and succession.
6. Entrepreneurial Selling · Communication
Building influence through storytelling, sales, and human connection.
Make It All About Them
Hands-on guide to persuasive sales presentations.
Cues: Master the Secret Language of Charismatic Communication
Practical science of charisma and connection.
The Go-Giver
A parable on success through generosity.