Zero to One

Society often equates competition with success, limiting creativity and innovation.

The best paths are new and untried.

Competitive business models reduce profitability and focus.

Today’s 'best practices' lead to dead ends.

Winning is better than losing, but everybody loses when the war isn’t one worth fighting.

All happy companies are different; each unhappy company is unhappy in its own way.

Monopolists lie to protect themselves.

Every happy company is different; each one earns a monopoly by solving a unique problem.

The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist; because every innovation is new and unique, no authority can prescribe in concrete terms how to be innovative.

If you want to create and capture lasting value, don’t build an undifferentiated commodity business.