
What Women Want
12 minThe Science of Female Attraction, Dating, and Mating
Introduction
Narrator: What if you could predict, with over ninety percent accuracy, whether a couple would stay together or divorce, just by observing them for a few minutes? What if the secrets to a lasting, passionate relationship weren't found in romantic comedies or pickup artist manuals, but in a laboratory? For decades, this is precisely what happened in a facility at the University of Washington nicknamed the "Love Lab." Here, researchers didn't just ask couples about their love lives; they observed them, measured their physiological responses, and decoded the minute interactions that separate relational masters from disasters. The culmination of this groundbreaking research is presented in the book What Women Want: The Science of Female Attraction, Dating, and Mating by Dr. John Gottman, Dr. Julie Schwartz Gottman, and their co-authors. It’s a guide that moves beyond guesswork, offering a science-backed blueprint for men to understand women and build the kind of relationship they both desire.
The Man is the Master of the Relationship
Key Insight 1
Narrator: One of the most startling and consistent findings from the Love Lab is a direct challenge to conventional wisdom. The research shows that what a man does in a relationship is, by a large margin, the single most crucial factor in its success or failure. This isn't about blame; it's about power. The man's actions and attitudes set the tone and determine whether the partnership thrives or withers. This insight was born from decades of rigorous study, but also from personal experience. Before becoming a world-renowned researcher, John Gottman himself had a history of failed relationships. His own confusion and lack of understanding fueled a scientific quest. He established the Love Lab to move beyond anecdotal advice, inviting thousands of couples into a controlled apartment setting. By videotaping their interactions and measuring everything from heart rate to tone of voice, his team could identify the precise behaviors that led to connection and those that predicted collapse. The result was an astonishing ability to predict divorce with 94% accuracy. The secret they uncovered wasn't about mastering seduction techniques; it was about mastering trustworthiness. The book argues that this is the number one trait women look for in a partner, and it's the foundation upon which all else is built.
Attunement is the Currency of Connection
Key Insight 2
Narrator: If trustworthiness is the goal, how is it built? The authors provide a clear answer: through a process called attunement. This is the skill of understanding your partner on a deep emotional level and showing them they are seen and heard. The book highlights two of the most common complaints women have in relationships: "He is never there for me," and "There isn’t enough intimacy and connection." Both of these issues are failures of attunement. To see this in action, consider the story of Sarah and Mark. Sarah, a graphic designer, came home stressed about a project. When she tried to explain her feelings to Mark, he repeatedly interrupted her, jumping in with solutions before she could even finish her thoughts. While his intention was to help, his actions sent a different message: "Your feelings are a problem to be solved, not an experience to be shared." Sarah felt dismissed and unheard, which led to a major argument.
The antidote to this common dynamic is a framework the authors call ATTUNE. It’s an acronym for Attend, Turn Toward, Understand, Nondefensively Listen, and Empathize. It means putting down your phone when your partner is talking (Attend). It means turning your body towards them to show you’re engaged (Turn Toward). It means asking questions to truly grasp their perspective (Understand) and listening without preparing your rebuttal (Nondefensively Listen). Finally, it means validating their feelings, even if you don’t agree with their conclusion (Empathize). For Mark, this would have meant simply listening to Sarah, saying something like, "Wow, that sounds incredibly stressful. Tell me more about it." This simple act of attunement builds the emotional connection that is the bedrock of trust.
Attraction is a Conversation, Not a Conquest
Key Insight 3
Narrator: Moving from understanding to the world of dating, the book dismantles the idea that attraction is a one-way street. It explains that women are not passive recipients of male advances; they actively control whether a man approaches by giving subtle, nonverbal cues. A man's job isn't to force an interaction but to become skilled at reading this conversation. The book suggests that men can increase their attractiveness by demonstrating confidence and high social value through their body language. This includes maximizing the space they occupy, maintaining steady eye contact, and using open, inviting gestures rather than closed-off movements like crossing their arms.
When it comes to the first date, the principles of attunement are paramount. The goal isn't to impress with a monologue about your own accomplishments. Instead, it's to create a sense of emotional safety. This is achieved by being a great listener, asking open-ended questions that go beyond "What do you do?", and being genuinely curious about her inner world. The book emphasizes that a man who can make a woman feel safe, heard, and understood on a first date is infinitely more attractive than one who simply tries to show off. This approach also helps a man determine if she is more than just a hookup by assessing what the authors call her "true profile"—her heart, mind, and body—to see if there is genuine compatibility beyond initial chemistry.
Avoid the Four Horsemen of the Relational Apocalypse
Key Insight 4
Narrator: Every couple fights, but it's how they fight that determines their future. The Gottman Institute's research famously identified four communication styles that are so toxic they are referred to as "The Four Horsemen of the Apocalypse." Their presence is a powerful predictor of a relationship's demise. The first is Criticism, which is different from a complaint. A complaint targets a specific action: "You didn't take out the trash." A criticism attacks the person's character: "You're so lazy, you never help around the house."
The second horseman, which often follows criticism, is Defensiveness. This is the impulse to play the victim or reverse the blame ("I was too busy because you had me running errands all day"). It shuts down any chance of resolving the issue. The third and most dangerous horseman is Contempt. This includes sarcasm, eye-rolling, mockery, and name-calling. It communicates disgust and is the single greatest predictor of divorce. The final horseman is Stonewalling. This is when one partner, usually feeling overwhelmed or "flooded," shuts down completely and withdraws from the conversation. They may physically leave or just become unresponsive. The book stresses that learning to identify these behaviors in oneself and working to replace them with constructive communication is essential for navigating the inevitable conflicts of a long-term relationship.
Lifelong Love is a Deliberate and Continuous Choice
Key Insight 5
Narrator: In its final sections, the book argues that lasting love is not a feeling one falls into, but a commitment one actively builds and maintains. The initial, intoxicating stage of love, known as limerence, is temporary. The real work begins as couples move into the stages of building trust and, finally, building loyalty. This requires continuous effort, communication, and a shared vision for the future. The story of Sarah and John illustrates this perfectly. Ten years into their marriage, John felt deeply unfulfilled in his job and wanted to make a major career change that would involve a temporary pay cut. Sarah, who was on a fast track for promotion, was initially resistant and fearful of the financial instability.
Instead of letting the conflict tear them apart, they chose to commit to each other's happiness. Through difficult conversations, they sought to understand each other's perspectives. Sarah realized John's fulfillment was crucial for their shared life, and John understood Sarah's need for security. They worked together, creating a budget and a plan that allowed John to pursue his passion while still protecting their financial goals. Their relationship grew stronger not in spite of the challenge, but because of it. They demonstrated that love isn't about never facing problems; it's about choosing to face them as a team. This is the essence of loving a woman for a lifetime: being curious about her inner world, supporting her dreams, and making the conscious choice, every day, to build a life together.
Conclusion
Narrator: The single most important takeaway from What Women Want is that the path to a successful relationship is paved with trustworthiness, and trustworthiness is built through the daily, deliberate practice of emotional attunement. The book demystifies female desire by revealing that what women want most is not a man with the most money, the best looks, or the smoothest lines. They want a hero—a man who makes them feel safe, seen, and secure.
This isn't a passive state but an active skill set that can be learned. The challenge the book presents is to stop looking for shortcuts and start doing the real work of connection. It asks men to shift their focus from the external markers of success to the internal landscape of their partner, to listen more than they talk, and to understand that the greatest strength they can show is the willingness to be present and emotionally engaged.