
TRICK
9 minHow We Raise Happy, Successful People
Introduction
Narrator: What does it take to raise a CEO, a leading medical researcher, and a top anthropologist? One might imagine a home of rigid rules, relentless pressure, and a schedule packed with elite tutors—the so-called “tiger parent” approach. But what if the opposite were true? The three Wojcicki sisters—Susan, the former CEO of YouTube; Janet, a professor of pediatrics at UCSF; and Anne, the co-founder and CEO of 23andMe—credit their remarkable success not to a high-pressure environment, but to a childhood built on a simple, yet radical, philosophy.
This philosophy is the subject of the book TRICK: How We Raise Happy, Successful People, written by their mother, the renowned educator Esther Wojcicki. Drawing on decades of experience as a teacher and a parent, Wojcicki argues that our modern culture of parental anxiety and over-management is failing our children. She proposes a powerful alternative, a framework built on five core values that empower children to become independent, resilient, and compassionate adults.
Trust Is the Foundation
Key Insight 1
Narrator: Wojcicki argues that trust is the fundamental building block of all healthy development. In an age of widespread anxiety, many parents overprotect their children, inadvertently teaching them that the world is a dangerous place and that they are incapable of navigating it alone. Wojcicki advocates for the opposite: trusting children from an early age builds their confidence and self-reliance. This begins with trusting one's own parental instincts over the chorus of conflicting expert advice and extends to trusting the child's innate capabilities.
She illustrates this with a story about a day of "grandparenting duty." Overwhelmed with errands, Wojcicki decided to turn the day into a lesson in independence. She dropped her twelve-year-old grandson at the salon to manage his own haircut appointment. Later, she took her eight-year-old granddaughters to Target, gave them a shopping list and some money, and told them to meet her at the registers in thirty minutes. When her daughter Susan called, she was alarmed to hear the girls were shopping unsupervised. But Wojcicki remained calm, trusting they could handle it. The girls successfully completed their shopping, beaming with pride and a newfound sense of empowerment. The experience was a breakthrough, showing that trusting children with age-appropriate responsibility doesn't just get errands done; it builds the self-belief they need to thrive.
Respect Your Child's Individuality
Key Insight 2
Narrator: The second principle is respect, which Wojcicki defines as seeing and honoring children for who they are, not who parents want them to be. Many parents project their own unfulfilled dreams or societal pressures onto their children, pushing them down paths that don't align with their true passions. This lack of respect for a child's autonomy can lead to depression and a sense of failure. Respectful parenting involves setting high standards but allowing children the freedom to discover their own interests and make their own choices.
Wojcicki shares the story of a former student named Greg, a gifted graphic designer whose parents, both medical professionals, were determined for him to become a doctor. They pushed him into advanced science courses, dismissing his artistic talent. Greg excelled academically but became miserable and depressed. Wojcicki recognized his passion and supported it within her journalism program. Despite his parents' disapproval, Greg ultimately pursued his passion and became a successful graphic artist and web designer. His story is a powerful reminder that children are not clones of their parents, and respecting their unique path is essential for their happiness and fulfillment.
Foster Radical Independence
Key Insight 3
Narrator: Wojcicki’s core mantra for independence is simple: "Don't do anything for your children that they can do for themselves." She argues that modern "helicopter" or "snowplow" parenting, where adults constantly clear obstacles from a child's path, cripples their ability to develop problem-solving skills and resilience. Fostering independence means giving children responsibilities early and often, allowing them to make mistakes, and letting them learn from the consequences.
This principle was alive and well in the Wojcicki household. In the 1980s, her young daughters noticed a neighbor's lemon tree was overflowing with unused fruit. With their mother's encouragement, they asked the neighbor if they could sell the lemons. They set up a small business, picking, packaging, and selling the lemons door-to-door in their neighborhood. They became known as the "lemon girls," earning their own money and learning invaluable lessons about entrepreneurship, financial responsibility, and self-sufficiency. This early taste of independence wasn't about building a business empire; it was about building the confidence to take initiative and solve their own problems.
Don't Dictate, Collaborate
Key Insight 4
Narrator: Instead of a top-down, authoritarian approach, Wojcicki champions collaboration in both the home and the classroom. Dictating rules and instructions without input creates resentment and disengagement. Collaboration, however, builds a relationship of mutual respect and shared responsibility. It involves working with children to set goals, solve problems, and make decisions. This doesn't mean a lack of leadership, but rather a partnership where the child's voice is heard and valued.
Wojcicki’s own teaching career is a testament to this. Early on, she was told to rule her classroom with an iron fist and "don't smile until Christmas." This approach felt unnatural and ineffective. She soon began experimenting with collaborative, project-based learning, transforming her journalism class into a student-run newsroom. When she secured a grant for the school's first Macintosh computers in 1987, no one, including her, knew how to use them. Instead of dictating, she empowered her students to learn alongside her. They worked together to set up the network, master the software, and troubleshoot problems, becoming campus tech pioneers. This collaborative environment didn't just produce a better newspaper; it produced students who were empowered, skilled, and ready for the real world.
Model Kindness and Service
Key Insight 5
Narrator: The final and most encompassing value is kindness. Wojcicki stresses that children learn more from what their parents do than what they say. Modeling kindness, empathy, gratitude, and forgiveness is the most effective way to instill these traits. Kindness is not a weakness; it is a strength that builds strong communities and improves lives. This extends beyond simple courtesy to a genuine sense of service and a desire to contribute to the greater good.
Wojcicki shares a powerful story about her daughter Anne. In 2002, Wojcicki's 91-year-old mother was moved into a hospice facility where she was neglected, becoming dehydrated and incoherent. When Anne visited, she was horrified by the conditions. Without hesitation, she took charge. She called an ambulance to have her grandmother transferred back to a proper hospital, found new doctors who changed her medications, and arranged for her to be moved to a nursing home near the family. Anne's decisive and compassionate actions saved her grandmother's life, giving her two more years with her family. This act of kindness wasn't taught in a lesson; it was the result of a lifetime of seeing compassion modeled as a core family value.
Conclusion
Narrator: The single most important takeaway from TRICK is that effective parenting is not about control, but about empowerment. Esther Wojcicki dismantles the idea that raising successful children requires a rigid, fear-based approach. Instead, she offers a simple, human-centered framework—Trust, Respect, Independence, Collaboration, and Kindness—that equips children with the internal tools they need to navigate an unpredictable world with confidence and compassion.
The book's ultimate challenge is for us to look in the mirror. It asks us to reflect on our own childhoods to break negative cycles and to consciously model the values we wish to see in our children. Are we building our relationships on trust, or on fear? Are we collaborating, or are we dictating? The way we answer these questions, in our homes, schools, and workplaces, will not only shape the next generation—it will shape the future of our world.