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The Politics of Promotion

10 min

How High-Achieving Women Get Ahead and Stay Ahead

Introduction

Narrator: An accomplished area vice president at a national healthcare organization, with eight years of dedicated service and a cabinet full of top-performance awards, felt confident she was the natural choice for a newly created senior role. She had lobbied for the job, and all eighteen of her direct reports had called the new senior vice president to recommend her. Yet, she was blindsided. The position was given to an external candidate from outside her region. She was left feeling devastated, angry, and naive, realizing that her stellar performance and hard work had not been enough.

This personal story from author Bonnie Marcus is the driving force behind her book, The Politics of Promotion: How High-Achieving Women Get Ahead and Stay Ahead. It dismantles the dangerous myth that meritocracy alone governs the workplace. Instead, Marcus argues that career advancement is a political game, and to win, women need to develop political savvy—a skill set for understanding and navigating the complex web of relationships, power dynamics, and unwritten rules that truly determine who gets ahead.

The Meritocracy Myth: Why Hard Work Alone Isn't Enough

Key Insight 1

Narrator: The book's central premise is that the belief in a pure meritocracy, where the best performance always wins, is one of the most significant barriers to women's advancement. Workplaces are inherently political environments where decisions about promotions, resources, and compensation are influenced by relationships, perceptions, and power dynamics. Focusing solely on job performance while ignoring the political landscape is a recipe for being overlooked.

This is powerfully illustrated by the experience of Sallie Krawcheck, once named the most powerful woman on Wall Street. When she joined Bank of America to turn around its wealth management businesses, she was an outsider to the bank's Charlotte-based "inner circle." She mistakenly believed that delivering strong business results would be enough to secure her position. As she later reflected, she was never part of the "meetings-before-the-meetings" or the "meetings-after-the-meetings"—the informal gatherings where the real decisions were made. Despite her division being ahead of budget and gaining market share, her job was eliminated in a restructuring. She was trumped by politics, a stark reminder that performance doesn't make one immune to the power of the inner circle.

The Mirror and Self-Promotion: Articulating Your Value

Key Insight 2

Narrator: Many women are conditioned to believe that their work should speak for itself and that self-promotion is arrogant or unseemly. Marcus reframes self-promotion not as bragging, but as a critical leadership skill. It's about clearly and consistently communicating one's value proposition to the organization. If key decision-makers don't know what you've accomplished, they can't reward you for it.

The story of Sharon Allen, a former manager at Deloitte, exemplifies this. She was devastated when several of her close colleagues were promoted and she wasn't, especially given her hard work and numerous accomplishments. When she met with her boss to express her surprise, he was equally surprised, telling her, "I had no idea you had achieved all that." His simple, direct feedback was a turning point: "You didn't let me know." From that day forward, Sharon made it her mission to ensure her achievements were visible. This experience teaches a vital lesson: it's not enough to do great work; one must also ensure that the right people know about it.

The Magnifying Glass: Decoding the Unwritten Rules

Key Insight 3

Narrator: Political savvy begins with observation. Marcus introduces the "Magnifying Glass" as a tool for keenly observing and decoding the workplace environment. This means identifying the true power structures, which often don't align with the formal organizational chart. It involves figuring out who the key influencers are—the people whose opinions carry disproportionate weight—and understanding the unwritten rules of the company culture.

Betsy Myers, who served in the Clinton White House, learned this lesson the hard way. As director of the Office for Women’s Initiatives, she reported to the president's staff and focused her communication on that formal chain of command. She was later informed by a colleague that First Lady Hillary Clinton was upset about being left out of the loop. Myers had failed to recognize that the First Lady was a critical stakeholder with immense informal power, even though she wasn't in Myers's direct reporting line. By observing only the formal structure, she nearly created a significant political problem. This highlights the need to look beyond titles to understand who truly holds influence.

The Pass Go Card: Building a Strategic Power Network

Key Insight 4

Narrator: Networking is often misunderstood as simply socializing. Marcus argues for strategic networking, which is about purposefully building a "power network" of operational, developmental, and strategic contacts who can help you achieve your career goals. This means moving beyond one's comfort zone to build relationships with decision-makers, influencers, and connectors, both inside and outside the company.

The author's own career demonstrates this principle. After being passed over for the promotion that opens the book, she activated her network. A former colleague, Cheryl, informed her of a high-level opening at ServiceMaster and, more importantly, pre-sold her to the management team before she even submitted a résumé. This internal advocacy, born from a professional relationship, allowed her to secure a role that nearly doubled her compensation. This wasn't luck; it was the direct result of cultivating a network that could provide critical information and advocacy when it was needed most.

The Get Out of Jail Free Card: The Transformative Power of Sponsorship

Key Insight 5

Narrator: While mentors give advice, sponsors take action. Marcus identifies sponsorship as the "fastest track to the top." A sponsor is a senior-level advocate who uses their political capital to create opportunities for their protégé. They fight for you in promotion meetings, put your name forward for stretch assignments, and provide air cover when you take risks. Research cited in the book shows that men are 46% more likely to have a sponsor than women, a major factor in the leadership gap.

The story of Shaheeda at Microsoft powerfully illustrates a sponsor's impact. A senior woman in the company became her sponsor. In meetings, the sponsor would make a point of publicly acknowledging Shaheeda with a quick chat or a pat on the shoulder. This seemingly small gesture had an immediate effect. Shaheeda noted, "Suddenly, they start seeing me as someone of value." People who had been adversarial became believers in her ideas. The sponsor's public endorsement conferred instant credibility and respect, opening doors that had previously been closed.

Staying Ahead and Avoiding the Glass Cliff

Key Insight 6

Narrator: Getting the promotion isn't the end of the game; it's the beginning of a new one. At senior levels, political skill becomes even more critical than technical expertise. Leaders must continuously manage their reputation, build alliances, and stay tuned to the ever-changing political dynamics. Neglecting this can lead to isolation and vulnerability, a phenomenon known as the "glass cliff." This is where women are often hired into high-risk leadership roles at struggling companies, setting them up for failure because they lack the deep-seated political capital and internal relationships needed to succeed.

The experiences of executives like Carol Bartz at Yahoo! serve as cautionary tales. Hired as an outsider to turn the company around, she was unable to navigate the internal politics and build the necessary alliances, and she was ultimately forced out. This underscores the book's final, crucial point: political savvy is not a tool to be used once for a promotion. It is an ongoing practice required to maintain influence, drive initiatives, and stay ahead in a competitive and constantly shifting landscape.

Conclusion

Narrator: The single most important takeaway from The Politics of Promotion is that workplace politics should not be viewed as a dirty, manipulative game to be avoided, but as the fundamental operating system of any organization. It is a learnable skill set centered on building authentic relationships, understanding power, and strategically communicating value. For women who have been taught to keep their heads down and let their work speak for itself, this is a radical and empowering reframing.

The book leaves readers with a challenging but essential call to action: stop waiting to be discovered. True career advancement doesn't come to those who passively wait for recognition. It comes to those who actively and ethically engage in the political life of their organization—by building their brand, decoding the culture, nurturing a power network, and earning the advocacy of powerful sponsors. The ultimate question is not whether you will play the game, but how effectively you will learn the rules to build the career you deserve.

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