
The Almost Nearly Perfect People
11 minBehind the Myth of the Scandinavian Utopia
Introduction
Narrator: Imagine waking up on a dark, dreary April morning in Copenhagen. Rain streaks down the windowpane. The day before, you endured a sullen checkout girl, got tutted at for crossing an empty street on a red light, received an eye-watering tax bill, and were threatened by a motorist for a minor traffic infraction. You capped off the evening by watching a TV program on how to treat chafed cow udders. Now, you read a headline declaring that the people of this very country, Denmark, are the happiest in the world. This is the disorienting reality that journalist Michael Booth faced. It sparked a journey to understand a profound contradiction: if the Danes are so happy, why are they so good at hiding it? And what secrets do their Nordic neighbors—the Icelanders, Norwegians, Finns, and Swedes—hold?
In his book, The Almost Nearly Perfect People, Michael Booth embarks on a humorous and insightful investigation to dismantle the myth of the Scandinavian utopia. He travels across the five Nordic nations to uncover the quirks, anxieties, and historical traumas that lie beneath their polished reputation for societal perfection, questioning whether this celebrated model is truly as miraculous as it seems.
Denmark's Paradoxical Happiness is Built on Trust, Taxes, and Lowered Expectations
Key Insight 1
Narrator: Denmark consistently tops global happiness surveys, a fact that baffled Booth during his time living there. The Danes he encountered seemed more stoic and conformist than overtly joyful. His investigation reveals that Danish happiness is less about euphoria and more about a deep-seated contentment, a concept underwritten by three pillars: trust, taxes, and managed expectations.
The Danes exhibit an extraordinary level of social trust. It’s a society where, as Oprah Winfrey famously observed, parents leave babies in strollers outside cafés without a second thought. This trust extends to the government, which is a key reason Danes tolerate the world's highest tax rates. They believe the state will use their money wisely to provide a robust safety net, from generous unemployment benefits—which The New York Times called the best in the world—to free education and healthcare. This system, known as "flexicurity," provides immense security, reducing life's biggest anxieties.
However, Booth argues the secret ingredient might be psychological. He finds that Danes harbor remarkably low expectations. One friend explained that they consistently rank as happy because surveys ask about their expectations at the start of the year. Since their expectations are so low, they are pleasantly surprised when things turn out better than anticipated. This contentment is a quiet, communal affair, best observed at a traditional Midsummer's Eve party. There, amidst the singing and drinking, Booth sees a society that values work-life balance, leisure, and community above all else. It’s not a life of thrilling highs, but one of comfortable, secure, and predictable contentment.
Iceland's Economic Collapse Serves as a Nordic Cautionary Tale
Key Insight 2
Narrator: Iceland is the Nordic outlier, a nation of fierce individualists whose history is defined by hardship and resilience. For centuries, it was Europe’s poorest country, a land of volcanoes, sagas, and fermented shark. But in the early 2000s, Iceland transformed. Fueled by deregulated banks and a national character predisposed to risk-taking, it became a global financial powerhouse. Icelandic bankers, dubbed the "new Vikings," went on a global spending spree, buying up everything from British football clubs to Danish department stores.
This boom, however, was a house of cards. The country’s three main banks borrowed over $140 billion, ten times Iceland's GDP. When the 2008 financial crisis hit, the bomb went off. The banks collapsed, the krona plummeted, and the nation was plunged into debt. Booth argues this wasn't just a financial failure but a cultural one. The very traits that define the Nordic model—homogeneity, high trust, and close-knit social networks—morphed into a fatal combination of nepotism, groupthink, and a lack of oversight. Criticism was silenced, and warnings from international bodies were dismissed with Viking-like hubris. The subsequent "Cutlery Revolution," where citizens banged pots and pans outside parliament, toppled the government and exposed the dark side of a small, insular society where everyone knows everyone, and accountability can easily get lost.
Norway's Oil Wealth Creates a Nation of Rich, Reserved, and Guilty Environmentalists
Key Insight 3
Narrator: Norway is the Nordic region’s rich uncle, a nation blessed with immense oil wealth that it has, by all accounts, managed with remarkable prudence. Unlike other petro-states, Norway established a massive sovereign wealth fund—the world's largest—to secure its future. This has afforded its citizens an incredibly high standard of living and a society that tops global charts for human development and political stability. Yet, this wealth has created a unique set of anxieties.
Booth observes that Norwegians are intensely, almost defensively, nationalistic, a trait on full display during their Constitution Day on May 17th. The streets of Oslo fill with citizens in traditional bunader costumes in a celebration that is earnest and inclusive, a stark contrast to the more ironic or subdued patriotism of its neighbors. This pride, however, is coupled with a sense of guilt. Norwegians are deeply connected to nature, a concept they call friluftsliv (open-air life), yet their wealth is derived from fossil fuels. Thomas Hylland Eriksen, a Norwegian anthropologist, tells Booth that this creates a mental conundrum: Norwegians see themselves as part of the solution to the world's problems, but their oil makes them part of the problem. This cognitive dissonance manifests in a society that is both environmentally conscious and a major polluter, a nation that is both proud and quietly ashamed of the source of its prosperity.
Finland's Success is Forged in Silence, Sisu, and a World-Class Education System
Key Insight 4
Narrator: Finland is the most misunderstood of the Nordic countries. It is not technically Scandinavian, and its language is utterly alien to its neighbors. The Finns have a reputation for being taciturn, melancholic, and prone to heavy drinking and violence. Booth finds some truth in these stereotypes, noting their high-context culture where silence is comfortable and verbosity is suspicious. But beneath this quiet exterior lies a core of resilience known as sisu—a unique blend of stoicism, grit, and stubborn determination.
This sisu was forged through a brutal history, particularly its wars with Russia. Unlike its neighbors, Finland has never had the luxury of complacency. This pragmatism and drive are now channeled into creating one ofthe world's most successful societies. Booth highlights Finland's education system, consistently ranked the best in the world. The secret isn't long hours or intense pressure; it's the opposite. Finnish schools prioritize well-being, with shorter days, less homework, and a focus on equality. The most crucial factor is the quality of the teachers. In Finland, teaching is a highly prestigious and competitive profession, attracting the best and brightest minds, who are then trusted to educate the next generation. This investment in human capital has made Finland a leader in innovation and technology, proving that a nation's greatest resource is its people.
Sweden is the Perfect Society on the Surface, But Conformity Hides Deeper Cracks
Key Insight 5
Narrator: Sweden is the Nordic big brother, the nation that for decades represented the pinnacle of social democratic achievement—the folkhemmet, or "people's home." It is a society built on consensus, equality, and rationality. However, Booth uncovers a darker side to this pursuit of perfection. The Swedish model, he argues, has historically bordered on a "benign totalitarianism," where the state engineered not just social welfare but social behavior.
This created a culture of extreme conformity and conflict avoidance. Swedes have a deep-seated fear of standing out or causing a fuss, a trait Booth humorously tests by loudly eating crisps in the Nobel Museum and attempting to engage strangers in conversation in a lift, all to no effect. While this consensus-driven approach has benefits, it can also stifle individuality and dissent. Booth explores Sweden's challenges with integrating its large immigrant population, particularly in segregated suburbs like Malmö's Rosengård. He questions whether a society so committed to homogeneity can truly embrace multiculturalism. The Swedish experiment, while creating a safe and orderly society, may have done so at the cost of individual expression and the vibrant, messy reality of human difference.
Conclusion
Narrator: Ultimately, Michael Booth concludes that the Scandinavian utopia is a myth, but a compelling one. The Nordic countries are not perfect. They are grappling with the pressures of globalization, aging populations, and the challenges of integrating diverse cultures. Yet, they have succeeded in creating societies that are, by most objective measures, extraordinarily successful. They are prosperous, equitable, and secure.
The book's most powerful takeaway is that the Nordic model's success is rooted in a unique cultural foundation of trust, pragmatism, and a collective commitment to the common good. These societies have found a "middle way" between the extremes of American-style capitalism and state socialism. The question The Almost Nearly Perfect People leaves us with is a challenging one: in our own societies, are we willing to trade a degree of individualistic ambition for the profound, if quiet, contentment that comes from knowing we are all in it together?