
The 'Bigger is Better' Lie
12 minHow It Explains the World
Golden Hook & Introduction
SECTION
Christopher: Your car, your house, your TV screen—they've all gotten bigger. We're told this is progress. But what if our obsession with 'bigger is better' is an ancient evolutionary trap that's actually making our lives worse? Lucas: Whoa, that's a bold start. You're saying my desire for a 75-inch TV is a cognitive flaw? I feel personally attacked. But it’s a fascinating question. It feels like we're hardwired to want more, to want bigger. Christopher: We absolutely are. And that very hardwiring is at the heart of a mind-bending book we're diving into today: Size: How It Explains the World by Vaclav Smil. Lucas: Ah, Smil. The guy who writes these incredibly dense, data-packed books that are brilliant but also feel like a workout to read. What's his story? He's not your typical academic, right? Christopher: Not at all. He's a Czech-Canadian scientist, a true polymath who grew up in a remote mountain town, cutting wood for heat every day. That experience gave him this lifelong obsession with energy, efficiency, and the fundamental, quantitative rules that govern everything. And in Size, he turns that powerful lens on the most basic concept of all. Lucas: I like that. A guy who understands the world through physical work, not just theory. It explains the book's reputation—it's praised for its rigor but some readers find it pretty challenging. So, where does he start with this massive topic of size? Christopher: He starts right where you did—with that very human, almost primal, infatuation with bigness.
The 'Bigger is Better' Myth: Our Cultural and Biological Infatuation with Large
SECTION
Lucas: Right, the idea that we're all just magpies attracted to the biggest, shiniest thing. Is it just a modern vanity, a consumerist thing? Christopher: That's the fascinating part. Smil shows it's ancient. We're talking prehistoric. He points to things like the Grand Menhir Brisé in France, a single stone weighing 340 tons, erected around 4700 BC. Or Stonehenge. These weren't for shelter. They were colossal, physically demanding projects with one primary purpose: to be impressively, overwhelmingly large. Lucas: So even before we had empires or skyscrapers, we were hauling giant rocks across the landscape just to say, "Look what we can do. Look how big this is." Christopher: Exactly. It's a display of power, of capability. And that instinct hasn't gone away; it's just changed its form. Smil documents how the average new American house more than doubled in size since 1950. Or look at our cars. The best-selling vehicles are now SUVs and pickup trucks that are two or three times heavier than the family cars of the 1950s. Lucas: Okay, but is it just vanity? Or is there a practical advantage? I mean, a bigger company like Google has a real edge, right? Its size gives it power. Christopher: Absolutely, and Smil makes that exact point. He draws this brilliant parallel between the largest wildebeest herd in the Serengeti and Google's market share. The wildebeest herd's immense size gives it a competitive advantage—safety in numbers, the ability to undertake massive migrations. Google, with its 93% market share, has a similar dominance that translates into a nearly $2 trillion market cap. In nature and in business, size conveys a powerful competitive advantage. Lucas: That makes so much sense. It's not just that we like big things; it's that on some deep, evolutionary level, we know that size often equals survival and success. It's an instinct. Christopher: It's a powerful instinct. But Smil's core argument is that this instinct, which served us well for millennia, can be a trap in the modern world. We chase bigness without understanding its consequences. And more importantly, without understanding the fundamental physical laws that govern it. Lucas: I can see that. A bigger house means a bigger mortgage and more to clean. A bigger SUV means more gas and it's a nightmare to park. There are always trade-offs. Christopher: Precisely. And the trade-offs aren't just practical; they're physical. They're baked into the laws of the universe.
The Tyranny of the Square-Cube Law: Why You Can't Just Scale Things Up
SECTION
Lucas: Okay, so if bigger is so advantageous, why don't we see 100-foot-tall humans walking around? Why isn't everything just getting infinitely bigger? What's the catch? Christopher: The catch is one of the most elegant and ruthless principles in science, something Galileo first wrote about centuries ago. It's often called the Square-Cube Law. Lucas: The Square-Cube Law. Sounds intimidating. Break it down for me. Christopher: It's surprisingly simple. When you scale an object up, its surface area increases by the square of the multiplier, but its volume—and therefore its mass—increases by the cube. Lucas: Hold on. So if I double the height of an animal... Christopher: Its surface area gets four times bigger, but its weight gets eight times bigger. It becomes much, much heavier for its relative strength. Its legs, whose strength is proportional to their cross-sectional area, are now struggling to hold up a disproportionately massive body. Lucas: Wow. So that's why an ant can carry 50 times its own weight, but an elephant can't even jump? The ant is all muscle area and no mass, relatively speaking. Christopher: You've got it. The ant is a marvel of surface area. The elephant is a prisoner of its own volume. And this is where Smil has some fun with one of the most famous stories about size: Gulliver's Travels. Lucas: Oh, I love this. I remember the tiny Lilliputians and the giant Brobdingnagians. What did Jonathan Swift get wrong? Christopher: Everything! He scaled everything linearly. The Lilliputians were one-twelfth of Gulliver's height, so Swift assumed they'd need one-twelfth the food. But Smil, applying scaling laws, shows this is a disaster. Because of the square-cube law, a tiny creature has a huge surface area relative to its volume. It loses heat like a sieve. Lucas: So the Lilliputians would have been freezing to death all the time? Christopher: Exactly. To stay warm, their metabolism would have to be incredibly high. They wouldn't be eating a tiny crumb of bread; they'd need to be eating constantly, like hummingbirds, with hearts beating hundreds of times a minute. They'd be these frantic, hyper-metabolic creatures, not the tiny, dignified people Swift described. Lucas: That's hilarious. And what about the giants in Brobdingnag? Christopher: Even worse. A 72-foot-tall human, twelve times Gulliver's height, would have bones struggling to support a mass that's 1,728 times greater. Their legs would have to be disproportionately thick, like ancient tree trunks, just to avoid shattering under their own weight. They'd move slowly, ponderously. They couldn't just be scaled-up humans; their entire anatomy would have to be different. Lucas: So all those 1950s horror movies with giant ants and spiders... they're all nonsense. The giant ant would just collapse into a gooey pile. Christopher: It would be a very short, very messy movie. These laws are unforgiving. It's why there are structural limits to the size of trees, buildings, and animals. You can't escape geometry. And it’s not just biology. Think about technology. Smil mentions the largest CRT television Sony ever made, in 1991. It had a 43-inch screen, and it weighed 200 kilograms—that's 440 pounds! Lucas: My back hurts just thinking about it. Christopher: Right? But today, you can get a 50-inch LED TV that's bigger, brighter, and weighs maybe 25 kilograms. Technology is a constant battle against these scaling laws—finding new materials and new designs to make things bigger without having them collapse under their own weight.
The Two Realities: Living in a Bell Curve vs. a Power-Law World
SECTION
Christopher: So we've got our psychological bias for 'big' and the hard physical laws that limit 'big'. But Smil introduces a third, even more profound way that size rules our world. It's in the patterns of how different sizes are distributed. He argues there are basically two different 'universes' of size. Lucas: Two universes? Okay, now you're getting into sci-fi territory. Christopher: It sounds like it, but it's grounded in statistics. The first universe is the one we're most familiar with. It's the world of the Normal Distribution, or the bell curve. Lucas: Right, the bell curve. I remember that from school. Most things cluster in the middle, and extreme examples are rare. Christopher: Exactly. Think of human height. Most adult men are somewhere between 5'6" and 6'2". You get a few who are 5'0" and a few who are 7'0", but they are very rare. The vast majority are near the average. This is the world of biology. The length of carrots, the weight of apples, the lifespan of dogs—they all follow this predictable, symmetrical pattern. Lucas: Okay, that makes sense. It's the world of moderation. The world of 'average'. What's the other universe? Christopher: The other universe is the world of Asymmetrical, or Power-Law, Distributions. And this world is completely different. There is no meaningful 'average'. Instead, you have a tiny number of items at one extreme accounting for almost everything, and then a long tail of tiny items. Lucas: I'm not sure I follow. Give me an example. Christopher: Think of city sizes. There isn't an 'average' city size. You have a few mega-cities like Tokyo or Delhi with tens of millions of people, and then you have a very, very long tail of thousands of small towns and villages. Or think of wealth. Lucas: Oh, now I get it. A handful of billionaires have more wealth than the bottom half of the world's population combined. There's no 'average' wealth. There's just a massive, unequal spike at the top. Christopher: Precisely. And this pattern is everywhere in the non-biological world: the intensity of earthquakes, the size of solar flares, the popularity of books, the number of followers on social media. It's a winner-take-all universe. It's unpredictable, unequal, and extreme. Lucas: Whoa. So one world is 'fair' and predictable, and the other is 'winner-take-all' and chaotic. And we're living in both at the same time? Christopher: Yes! And this is Smil's killer insight. Our brains evolved in the bell-curve world of nature. We are intuitively built to understand averages, to expect things to cluster around a norm. But we now live in a society increasingly dominated by power-law dynamics. Lucas: And we're just not equipped to handle it. We try to apply 'average' thinking to things like the economy or the internet, where 'average' doesn't even exist. Christopher: You've nailed it. We see a massive financial crisis or a global pandemic—a rare, extreme event from the long tail of the power-law distribution—and we're shocked. We treat it like a freak anomaly, like seeing a 10-foot-tall person. But in a power-law world, those extreme events are not anomalies; they are a baked-in, inevitable feature of the system.
Synthesis & Takeaways
SECTION
Lucas: That is a genuinely paradigm-shifting idea. The world isn't one system; it's at least two, operating on totally different rules of size. So, after all this—our vanity for bigness, the laws of physics, these two different realities—what's the big takeaway from Smil's book? Christopher: I think the core message is one of intellectual humility. Size isn't just a number; it's a fundamental constraint and a shaper of reality. And our intuition about it is deeply, consistently flawed. We chase 'bigger' without understanding the physical costs, as we saw with Gulliver's giants. And we apply 'average' thinking from the bell-curve world to the complex, unequal problems of our power-law society. Lucas: So we're using the wrong mental model for our biggest challenges. Christopher: Exactly. Smil's ultimate message is that we need to be more rational and numerate. We need to respect the limits and understand the patterns of size to navigate the world. Whether it's designing a comfortable airplane seat or managing a global economy, the first step is to correctly appreciate the scale of the problem. Lucas: It really makes you look at everything differently, from the design of your chair to the structure of the global economy. It leaves me with one big question: where in my own life am I misjudging size and applying the wrong set of rules? Christopher: A question for all of us to think about. And a perfect place to end. Lucas: If you're listening and this sparked some thoughts, we'd love to hear them. Find us on our socials and share one area where you've realized you've been misjudging scale. It's a fascinating self-reflection. Christopher: This is Aibrary, signing off.